Amazon.com Inc (AMZN)vsBrightstar Lottery PLC (BRSL)
AMZN
Amazon.com Inc
$256.78
+1.94%
CONSUMER CYCLICAL · Cap: $2.77T
BRSL
Brightstar Lottery PLC
$10.80
+1.31%
CONSUMER CYCLICAL · Cap: $2.03B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 31329% more annual revenue ($775.68B vs $2.47B). AMZN leads profitability with a 17.4% profit margin vs 10.1%. BRSL trades at a lower P/E of 11.7x. AMZN earns a higher WallStSmart Score of 72/100 (B).
AMZN
Strong Buy72
out of 100
Grade: B
BRSL
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-59.1%
Fair Value
$161.40
Current Price
$256.78
$95.38 premium
Intrinsic value data unavailable for BRSL.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 242.3% YoY
Every $100 of equity generates 25 in profit
19.6% revenue growth
Attractively priced relative to earnings
Reasonable price relative to book value
Strong operational efficiency at 20.7%
Earnings expanding 48.8% YoY
Areas to Watch
Weak financial health signals
Negative free cash flow — burning cash
Revenue declined 7.4%
Negative free cash flow — burning cash
Distress zone — elevated risk
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.
Bull Case : BRSL
The strongest argument for BRSL centers on P/E Ratio, Price/Book, Operating Margin.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.
Bear Case : BRSL
The primary concerns for BRSL are Revenue Growth, Free Cash Flow, Altman Z-Score. Debt-to-equity of 5.23 is elevated, increasing financial risk.
Key Dynamics to Monitor
AMZN profiles as a growth stock while BRSL is a declining play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.44 — expect wider price swings.
AMZN is growing revenue faster at 19.6% — sustainability is the question.
BRSL generates stronger free cash flow (-1.5B), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (72/100 vs 61/100), backed by strong 17.4% margins and 19.6% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Brightstar Lottery PLC
CONSUMER CYCLICAL · GAMBLING · USA
Brightstar Lottery PLC provides lottery solutions in the United States, Italy, rest of Europe, and internationally. The company is headquartered in London, the United Kingdom.
Visit Website →Compare with Other INTERNET RETAIL Stocks
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