WallStSmart

Amazon.com Inc (AMZN)vsColumbia Sportswear Company (COLM)

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Smart Verdict

WallStSmart Research — data-driven comparison

Amazon.com Inc generates 21002% more annual revenue ($716.92B vs $3.40B). AMZN leads profitability with a 10.8% profit margin vs 5.2%. AMZN appears more attractively valued with a PEG of 1.90. AMZN earns a higher WallStSmart Score of 59/100 (C).

AMZN

Buy

59

out of 100

Grade: C

Growth: 6.7Profit: 6.5Value: 3.3Quality: 6.0
Piotroski: 3/9Altman Z: 2.33

COLM

Buy

51

out of 100

Grade: C-

Growth: 2.0Profit: 5.5Value: 6.7Quality: 5.0
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Intrinsic Value Comparison

Multi-model valuation · Graham Formula

AMZNSignificantly Overvalued (-66.2%)

Margin of Safety

-66.2%

Fair Value

$159.49

Current Price

$265.06

$105.57 premium

UndervaluedFair: $159.49Overvalued
COLMUndervalued (+44.2%)

Margin of Safety

+44.2%

Fair Value

$111.43

Current Price

$59.99

$51.44 discount

UndervaluedFair: $111.43Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AMZN3 strengths · Avg: 9.7/10
Market CapQuality
$2.85T10/10

Mega-cap, among the largest globally

Free Cash FlowQuality
$14.94B10/10

Generating 14.9B in free cash flow

Return on EquityProfitability
22.3%9/10

Every $100 of equity generates 22 in profit

COLM1 strengths · Avg: 8.0/10
Price/BookValuation
1.9x8/10

Reasonable price relative to book value

Areas to Watch

AMZN3 concerns · Avg: 3.7/10
PEG RatioValuation
1.904/10

Expensive relative to growth rate

P/E RatioValuation
31.7x4/10

Premium valuation, high expectations priced in

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

COLM4 concerns · Avg: 2.8/10
PEG RatioValuation
2.194/10

Expensive relative to growth rate

Profit MarginProfitability
5.2%3/10

5.2% margin — thin

Revenue GrowthGrowth
-2.4%2/10

Revenue declined 2.4%

EPS GrowthGrowth
-4.3%2/10

Earnings declined 4.3%

Comparative Analysis Report

WallStSmart Research

Bull Case : AMZN

The strongest argument for AMZN centers on Market Cap, Free Cash Flow, Return on Equity. Revenue growth of 13.6% demonstrates continued momentum.

Bull Case : COLM

The strongest argument for COLM centers on Price/Book.

Bear Case : AMZN

The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.

Bear Case : COLM

The primary concerns for COLM are PEG Ratio, Profit Margin, Revenue Growth.

Key Dynamics to Monitor

AMZN carries more volatility with a beta of 1.38 — expect wider price swings.

AMZN is growing revenue faster at 13.6% — sustainability is the question.

AMZN generates stronger free cash flow (14.9B), providing more financial flexibility.

Monitor INTERNET RETAIL industry trends, competitive dynamics, and regulatory changes.

Bottom Line

AMZN scores higher overall (59/100 vs 51/100) and 13.6% revenue growth. COLM offers better value entry with a 44.2% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Amazon.com Inc

CONSUMER CYCLICAL · INTERNET RETAIL · USA

Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.

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Columbia Sportswear Company

CONSUMER CYCLICAL · APPAREL MANUFACTURING · USA

Columbia Sportswear Company designs, supplies, markets and distributes clothing, footwear, accessories and equipment for outdoor, active and day-to-day activities in the United States, Latin America, Asia Pacific, Europe, the Middle East, Africa and Canada. The company is headquartered in Portland, Oregon.

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