Amazon.com Inc (AMZN)vsHamilton Beach Brands Holding Co Class A (HBB)
AMZN
Amazon.com Inc
$265.06
+0.77%
CONSUMER CYCLICAL · Cap: $2.85T
HBB
Hamilton Beach Brands Holding Co Class A
$20.81
+3.38%
CONSUMER CYCLICAL · Cap: $286.62M
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 118038% more annual revenue ($716.92B vs $606.85M). AMZN leads profitability with a 10.8% profit margin vs 4.4%. HBB trades at a lower P/E of 10.8x. AMZN earns a higher WallStSmart Score of 59/100 (C).
AMZN
Buy59
out of 100
Grade: C
HBB
Hold40
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-66.2%
Fair Value
$159.49
Current Price
$265.06
$105.57 premium
Margin of Safety
+49.9%
Fair Value
$37.87
Current Price
$20.81
$17.06 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Generating 14.9B in free cash flow
Every $100 of equity generates 22 in profit
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Smaller company, higher risk/reward
4.4% margin — thin
Revenue declined 0.3%
Earnings declined 21.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Free Cash Flow, Return on Equity. Revenue growth of 13.6% demonstrates continued momentum.
Bull Case : HBB
The strongest argument for HBB centers on P/E Ratio, Price/Book.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : HBB
The primary concerns for HBB are Market Cap, Profit Margin, Revenue Growth. Thin 4.4% margins leave little buffer for downturns.
Key Dynamics to Monitor
AMZN carries more volatility with a beta of 1.38 — expect wider price swings.
AMZN is growing revenue faster at 13.6% — sustainability is the question.
AMZN generates stronger free cash flow (14.9B), providing more financial flexibility.
Monitor INTERNET RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
AMZN scores higher overall (59/100 vs 40/100) and 13.6% revenue growth. HBB offers better value entry with a 49.9% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Hamilton Beach Brands Holding Co Class A
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
Hamilton Beach Brands Holding Company designs, markets, and distributes small electrical appliances and specialty appliances in the United States and internationally. The company is headquartered in Glen Allen, Virginia.
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