Amazon.com Inc (AMZN)vsHNI Corp (HNI)
AMZN
Amazon.com Inc
$256.78
-1.26%
CONSUMER CYCLICAL · Cap: $2.77T
HNI
HNI Corp
$46.87
+1.23%
CONSUMER CYCLICAL · Cap: $3.41B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 17561% more annual revenue ($775.68B vs $4.39B). AMZN leads profitability with a 17.4% profit margin vs 0.1%. HNI appears more attractively valued with a PEG of 0.51. AMZN earns a higher WallStSmart Score of 72/100 (B).
AMZN
Strong Buy72
out of 100
Grade: B
HNI
Buy60
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-59.1%
Fair Value
$161.40
Current Price
$256.78
$95.38 premium
Margin of Safety
+7.8%
Fair Value
$56.12
Current Price
$46.87
$9.25 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 242.3% YoY
Every $100 of equity generates 25 in profit
19.6% revenue growth
Revenue surging 120.7% year-over-year
Growing faster than its price suggests
Reasonable price relative to book value
Areas to Watch
Weak financial health signals
Negative free cash flow — burning cash
ROE of 0.1% — below average capital efficiency
0.1% margin — thin
Weak financial health signals
Earnings declined 31.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.
Bull Case : HNI
The strongest argument for HNI centers on Revenue Growth, PEG Ratio, Price/Book. Revenue growth of 120.7% demonstrates continued momentum. PEG of 0.51 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.
Bear Case : HNI
The primary concerns for HNI are Return on Equity, Profit Margin, Piotroski F-Score. Thin 0.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
AMZN profiles as a growth stock while HNI is a hypergrowth play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.44 — expect wider price swings.
HNI is growing revenue faster at 120.7% — sustainability is the question.
HNI generates stronger free cash flow (-94M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (72/100 vs 60/100), backed by strong 17.4% margins and 19.6% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →HNI Corp
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
HNI Corporation manufactures and sells workplace furniture and residential construction products in the United States, Canada, China, Hong Kong, India, Mexico, Dubai, Taiwan, and Singapore. The company is headquartered in Muscatine, Iowa.
Compare with Other INTERNET RETAIL Stocks
Want to dig deeper into these stocks?