Amazon.com Inc (AMZN)vsHNI Corp (HNI)
AMZN
Amazon.com Inc
$265.06
+0.77%
CONSUMER CYCLICAL · Cap: $2.85T
HNI
HNI Corp
$36.41
-3.91%
CONSUMER CYCLICAL · Cap: $2.62B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 25153% more annual revenue ($716.92B vs $2.84B). AMZN leads profitability with a 10.8% profit margin vs 1.9%. HNI appears more attractively valued with a PEG of 0.47. HNI earns a higher WallStSmart Score of 60/100 (C+).
AMZN
Buy59
out of 100
Grade: C
HNI
Buy60
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-66.2%
Fair Value
$159.49
Current Price
$265.06
$105.57 premium
Margin of Safety
-14.4%
Fair Value
$45.19
Current Price
$36.41
$8.78 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Generating 14.9B in free cash flow
Every $100 of equity generates 22 in profit
Growing faster than its price suggests
Reasonable price relative to book value
Revenue surging 38.3% year-over-year
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Premium valuation, high expectations priced in
ROE of 4.0% — below average capital efficiency
1.9% margin — thin
Earnings declined 10.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Free Cash Flow, Return on Equity. Revenue growth of 13.6% demonstrates continued momentum.
Bull Case : HNI
The strongest argument for HNI centers on PEG Ratio, Price/Book, Revenue Growth. Revenue growth of 38.3% demonstrates continued momentum. PEG of 0.47 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : HNI
The primary concerns for HNI are P/E Ratio, Return on Equity, Profit Margin. Thin 1.9% margins leave little buffer for downturns.
Key Dynamics to Monitor
AMZN profiles as a value stock while HNI is a hypergrowth play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.38 — expect wider price swings.
HNI is growing revenue faster at 38.3% — sustainability is the question.
AMZN generates stronger free cash flow (14.9B), providing more financial flexibility.
Bottom Line
HNI scores higher overall (60/100 vs 59/100) and 38.3% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →HNI Corp
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
HNI Corporation manufactures and sells workplace furniture and residential construction products in the United States, Canada, China, Hong Kong, India, Mexico, Dubai, Taiwan, and Singapore. The company is headquartered in Muscatine, Iowa.
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