Amazon.com Inc (AMZN)vsEl Pollo Loco Holdings Inc (LOCO)
AMZN
Amazon.com Inc
$245.63
+2.06%
CONSUMER CYCLICAL · Cap: $2.60T
LOCO
El Pollo Loco Holdings Inc
$15.55
-0.13%
CONSUMER CYCLICAL · Cap: $438.84M
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 159140% more annual revenue ($797.46B vs $500.79M). AMZN leads profitability with a 16.9% profit margin vs 7.0%. LOCO appears more attractively valued with a PEG of 1.16. LOCO earns a higher WallStSmart Score of 65/100 (C+).
AMZN
Buy62
out of 100
Grade: C+
LOCO
Buy65
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-44.3%
Fair Value
$166.60
Current Price
$245.63
$79.03 premium
Margin of Safety
+20.2%
Fair Value
$13.42
Current Price
$15.55
$2.13 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 25 in profit
Reasonable price relative to book value
Earnings expanding 79.2% YoY
Attractively priced relative to earnings
Areas to Watch
Weak financial health signals
Earnings declined 3.1%
Negative free cash flow — burning cash
3.0% revenue growth
Distress zone — elevated risk
Smaller company, higher risk/reward
7.0% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Return on Equity. Profitability is solid with margins at 16.9% and operating margin at 13.9%. Revenue growth of 12.1% demonstrates continued momentum.
Bull Case : LOCO
The strongest argument for LOCO centers on Price/Book, EPS Growth, P/E Ratio. PEG of 1.16 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, EPS Growth, Free Cash Flow.
Bear Case : LOCO
The primary concerns for LOCO are Revenue Growth, Altman Z-Score, Market Cap.
Key Dynamics to Monitor
AMZN profiles as a mature stock while LOCO is a value play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.46 — expect wider price swings.
AMZN is growing revenue faster at 12.1% — sustainability is the question.
LOCO generates stronger free cash flow (23M), providing more financial flexibility.
Bottom Line
LOCO scores higher overall (65/100 vs 62/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →El Pollo Loco Holdings Inc
CONSUMER CYCLICAL · RESTAURANTS · USA
El Pollo Loco Holdings, Inc., through its subsidiary El Pollo Loco, Inc., develops, franchises, licenses and operates quick service restaurants under the name El Pollo Loco. The company is headquartered in Costa Mesa, California.
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