Amazon.com Inc (AMZN)vsPlanet Fitness Inc (PLNT)
AMZN
Amazon.com Inc
$246.03
+3.13%
CONSUMER CYCLICAL · Cap: $2.76T
PLNT
Planet Fitness Inc
$50.68
-1.27%
CONSUMER CYCLICAL · Cap: $4.05B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 57593% more annual revenue ($742.78B vs $1.29B). PLNT leads profitability with a 17.8% profit margin vs 12.2%. PLNT appears more attractively valued with a PEG of 0.88. PLNT earns a higher WallStSmart Score of 68/100 (B-).
AMZN
Buy65
out of 100
Grade: C+
PLNT
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-60.4%
Fair Value
$152.91
Current Price
$246.03
$93.12 premium
Intrinsic value data unavailable for PLNT.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 74.8% YoY
Every $100 of equity generates 21 in profit
16.6% revenue growth
Strong operational efficiency at 32.5%
Conservative balance sheet, low leverage
Growing faster than its price suggests
19.7% revenue growth
Earnings expanding 30.2% YoY
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Negative free cash flow — burning cash
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, PEG Ratio. Profitability is solid with margins at 17.8% and operating margin at 32.5%. Revenue growth of 19.7% demonstrates continued momentum.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : PLNT
The primary concerns for PLNT are Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
AMZN carries more volatility with a beta of 1.47 — expect wider price swings.
PLNT is growing revenue faster at 19.7% — sustainability is the question.
PLNT generates stronger free cash flow (122M), providing more financial flexibility.
Monitor INTERNET RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PLNT scores higher overall (68/100 vs 65/100), backed by strong 17.8% margins and 19.7% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
Visit Website →Compare with Other INTERNET RETAIL Stocks
Want to dig deeper into these stocks?