Amazon.com Inc (AMZN)vsSonoco Products Company (SON)
AMZN
Amazon.com Inc
$274.99
+0.53%
CONSUMER CYCLICAL · Cap: $2.93T
SON
Sonoco Products Company
$52.30
+3.61%
CONSUMER CYCLICAL · Cap: $4.95B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 9822% more annual revenue ($742.78B vs $7.49B). SON leads profitability with a 13.6% profit margin vs 12.2%. SON appears more attractively valued with a PEG of 0.21. SON earns a higher WallStSmart Score of 70/100 (B).
AMZN
Buy65
out of 100
Grade: C+
SON
Strong Buy70
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-65.6%
Fair Value
$166.05
Current Price
$274.99
$108.94 premium
Margin of Safety
+26.5%
Fair Value
$69.99
Current Price
$52.30
$17.69 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 74.8% YoY
Every $100 of equity generates 24 in profit
16.6% revenue growth
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Every $100 of equity generates 20 in profit
Earnings expanding 23.6% YoY
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Negative free cash flow — burning cash
Weak financial health signals
Revenue declined 1.9%
Negative free cash flow — burning cash
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : SON
The strongest argument for SON centers on PEG Ratio, P/E Ratio, Price/Book. PEG of 0.21 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : SON
The primary concerns for SON are Piotroski F-Score, Revenue Growth, Free Cash Flow.
Key Dynamics to Monitor
AMZN profiles as a growth stock while SON is a declining play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.47 — expect wider price swings.
AMZN is growing revenue faster at 16.6% — sustainability is the question.
SON generates stronger free cash flow (-428M), providing more financial flexibility.
Bottom Line
SON scores higher overall (70/100 vs 65/100). Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Sonoco Products Company
CONSUMER CYCLICAL · PACKAGING & CONTAINERS · USA
Sonoco Products Company manufactures and sells industrial and consumer packaging products in North and South America, Europe, Australia, and Asia. The company is headquartered in Hartsville, South Carolina.
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