Amazon.com Inc (AMZN)vsYum! Brands Inc (YUM)
AMZN
Amazon.com Inc
$260.21
-0.35%
CONSUMER CYCLICAL · Cap: $2.60T
YUM
Yum! Brands Inc
$161.14
-2.98%
CONSUMER CYCLICAL · Cap: $40.98B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 9043% more annual revenue ($797.46B vs $8.72B). YUM leads profitability with a 25.4% profit margin vs 16.9%. AMZN appears more attractively valued with a PEG of 1.39. YUM earns a higher WallStSmart Score of 65/100 (C+).
AMZN
Buy62
out of 100
Grade: C+
YUM
Buy65
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-44.3%
Fair Value
$166.60
Current Price
$260.21
$93.61 premium
Margin of Safety
-76.7%
Fair Value
$90.00
Current Price
$161.14
$71.14 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 25 in profit
Strong operational efficiency at 32.8%
Earnings expanding 131.6% YoY
Conservative balance sheet, low leverage
Keeps 25 of every $100 in revenue as profit
Areas to Watch
Weak financial health signals
Earnings declined 3.1%
Negative free cash flow — burning cash
Expensive relative to growth rate
ROE of 0.0% — below average capital efficiency
Weak financial health signals
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Return on Equity. Profitability is solid with margins at 16.9% and operating margin at 13.9%. Revenue growth of 12.1% demonstrates continued momentum.
Bull Case : YUM
The strongest argument for YUM centers on Operating Margin, EPS Growth, Debt/Equity. Profitability is solid with margins at 25.4% and operating margin at 32.8%. Revenue growth of 12.2% demonstrates continued momentum.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, EPS Growth, Free Cash Flow.
Bear Case : YUM
The primary concerns for YUM are PEG Ratio, Return on Equity, Piotroski F-Score.
Key Dynamics to Monitor
AMZN carries more volatility with a beta of 1.46 — expect wider price swings.
YUM is growing revenue faster at 12.2% — sustainability is the question.
YUM generates stronger free cash flow (388M), providing more financial flexibility.
Monitor INTERNET RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
YUM scores higher overall (65/100 vs 62/100), backed by strong 25.4% margins and 12.2% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Yum! Brands Inc
CONSUMER CYCLICAL · RESTAURANTS · USA
Yum! Brands, Inc. is an American fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, The Habit Burger Grill, and WingStreet worldwide, except in China, where the brands are operated by a separate company, Yum China.
Compare with Other INTERNET RETAIL Stocks
Want to dig deeper into these stocks?