WallStSmart

Applovin Corp (APP)vsIntegral Ad Science Holding LLC (IAS)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Applovin Corp generates 944% more annual revenue ($6.16B vs $590.67M). APP leads profitability with a 64.3% profit margin vs 0.1%. IAS trades at a lower P/E of 36.9x. APP earns a higher WallStSmart Score of 76/100 (B+).

APP

Strong Buy

76

out of 100

Grade: B+

Growth: 10.0Profit: 10.0Value: 3.7Quality: 8.0
Piotroski: 6/9Altman Z: 3.74

IAS

Hold

42

out of 100

Grade: D

Growth: 4.7Profit: 4.0Value: 4.3Quality: 5.0
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for APP.

IASOvervalued (-8.2%)

Margin of Safety

-8.2%

Fair Value

$9.56

Current Price

$10.34

$0.78 premium

UndervaluedFair: $9.56Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

APP6 strengths · Avg: 10.0/10
Market CapQuality
$203.46B10/10

Mega-cap, among the largest globally

Return on EquityProfitability
167.7%10/10

Every $100 of equity generates 168 in profit

Profit MarginProfitability
64.3%10/10

Keeps 64 of every $100 in revenue as profit

Operating MarginProfitability
78.1%10/10

Strong operational efficiency at 78.1%

Revenue GrowthGrowth
59.0%10/10

Revenue surging 59.0% year-over-year

EPS GrowthGrowth
113.1%10/10

Earnings expanding 113.1% YoY

IAS1 strengths · Avg: 8.0/10
Price/BookValuation
1.6x8/10

Reasonable price relative to book value

Areas to Watch

APP4 concerns · Avg: 2.8/10
PEG RatioValuation
1.694/10

Expensive relative to growth rate

Debt/EquityHealth
1.493/10

Elevated debt levels

P/E RatioValuation
52.6x2/10

Premium valuation, high expectations priced in

Price/BookValuation
79.3x2/10

Trading at 79.3x book value

IAS4 concerns · Avg: 3.5/10
P/E RatioValuation
36.9x4/10

Premium valuation, high expectations priced in

Revenue GrowthGrowth
0.2%4/10

0.2% revenue growth

Market CapQuality
$1.74B3/10

Smaller company, higher risk/reward

Return on EquityProfitability
0.0%3/10

ROE of 0.0% — below average capital efficiency

Comparative Analysis Report

WallStSmart Research

Bull Case : APP

The strongest argument for APP centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 64.3% and operating margin at 78.1%. Revenue growth of 59.0% demonstrates continued momentum.

Bull Case : IAS

The strongest argument for IAS centers on Price/Book.

Bear Case : APP

The primary concerns for APP are PEG Ratio, Debt/Equity, P/E Ratio. A P/E of 52.6x leaves little room for execution misses.

Bear Case : IAS

The primary concerns for IAS are P/E Ratio, Revenue Growth, Market Cap. Thin 0.1% margins leave little buffer for downturns.

Key Dynamics to Monitor

APP profiles as a growth stock while IAS is a value play — different risk/reward profiles.

APP carries more volatility with a beta of 2.37 — expect wider price swings.

APP is growing revenue faster at 59.0% — sustainability is the question.

APP generates stronger free cash flow (1.3B), providing more financial flexibility.

Bottom Line

APP scores higher overall (76/100 vs 42/100), backed by strong 64.3% margins and 59.0% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Applovin Corp

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

AppLovin Corporation is committed to creating a software-based platform for mobile application developers to improve the marketing and monetization of their applications globally. The company is headquartered in Palo Alto, California.

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Integral Ad Science Holding LLC

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

Integral Ad Science Holding LLC is a digital advertising verification company in the United States, United Kingdom, Germany, Italy, Spain, Sweden, Singapore, Australia, France, Japan, Canada, Hong Kong, and Brazil. The company is headquartered in New York, New York.

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