Autohome Inc (ATHM)vsBaidu Inc (BIDU)
ATHM
Autohome Inc
$18.79
-5.81%
COMMUNICATION SERVICES · Cap: $2.16B
BIDU
Baidu Inc
$103.99
-9.75%
COMMUNICATION SERVICES · Cap: $38.03B
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 2028% more annual revenue ($128.70B vs $6.05B). ATHM leads profitability with a 18.0% profit margin vs 1.0%. BIDU appears more attractively valued with a PEG of 0.63. BIDU earns a higher WallStSmart Score of 50/100 (D+).
ATHM
Hold46
out of 100
Grade: D+
BIDU
Hold50
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+58.7%
Fair Value
$52.74
Current Price
$18.79
$33.95 discount
Intrinsic value data unavailable for BIDU.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Reasonable price relative to book value
Growing faster than its price suggests
Generating 2.7B in free cash flow
Areas to Watch
ROE of 5.6% — below average capital efficiency
Weak financial health signals
Expensive relative to growth rate
Revenue declined 27.9%
ROE of 7.7% — below average capital efficiency
1.0% margin — thin
Weak financial health signals
Revenue declined 1.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : ATHM
The strongest argument for ATHM centers on Price/Book, Debt/Equity, Altman Z-Score. Profitability is solid with margins at 18.0% and operating margin at -3.3%.
Bull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.63 suggests the stock is reasonably priced for its growth.
Bear Case : ATHM
The primary concerns for ATHM are Return on Equity, Piotroski F-Score, PEG Ratio.
Bear Case : BIDU
The primary concerns for BIDU are Return on Equity, Profit Margin, Piotroski F-Score. Thin 1.0% margins leave little buffer for downturns.
Key Dynamics to Monitor
ATHM profiles as a declining stock while BIDU is a value play — different risk/reward profiles.
BIDU carries more volatility with a beta of 0.53 — expect wider price swings.
BIDU is growing revenue faster at -1.2% — sustainability is the question.
BIDU generates stronger free cash flow (2.7B), providing more financial flexibility.
Bottom Line
BIDU scores higher overall (50/100 vs 46/100). ATHM offers better value entry with a 58.7% margin of safety. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Autohome Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Autohome Inc. is an online destination for automobile consumers in the People's Republic of China. The company is headquartered in Beijing, the People's Republic of China.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
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