Alibaba Group Holding Ltd (BABA)vsMarriott International Inc (MAR)
BABA
Alibaba Group Holding Ltd
$130.43
-0.32%
CONSUMER CYCLICAL · Cap: $321.85B
MAR
Marriott International Inc
$353.95
-1.22%
CONSUMER CYCLICAL · Cap: $97.29B
Smart Verdict
WallStSmart Research — data-driven comparison
Alibaba Group Holding Ltd generates 14462% more annual revenue ($1.02T vs $6.98B). MAR leads profitability with a 37.2% profit margin vs 8.9%. BABA appears more attractively valued with a PEG of 0.80. MAR earns a higher WallStSmart Score of 53/100 (C-).
BABA
Buy50
out of 100
Grade: C-
MAR
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+72.9%
Fair Value
$562.19
Current Price
$130.43
$431.76 discount
Intrinsic value data unavailable for MAR.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Growing faster than its price suggests
Reasonable price relative to book value
Keeps 37 of every $100 in revenue as profit
Strong operational efficiency at 44.0%
Large-cap with strong market position
Areas to Watch
1.7% revenue growth
Earnings declined 70.9%
Negative free cash flow — burning cash
Expensive relative to growth rate
Premium valuation, high expectations priced in
1.6% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : BABA
The strongest argument for BABA centers on Market Cap, PEG Ratio, Price/Book. PEG of 0.80 suggests the stock is reasonably priced for its growth.
Bull Case : MAR
The strongest argument for MAR centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 37.2% and operating margin at 44.0%.
Bear Case : BABA
The primary concerns for BABA are Revenue Growth, EPS Growth, Free Cash Flow.
Bear Case : MAR
The primary concerns for MAR are PEG Ratio, P/E Ratio, EPS Growth.
Key Dynamics to Monitor
BABA profiles as a value stock while MAR is a mature play — different risk/reward profiles.
MAR carries more volatility with a beta of 1.10 — expect wider price swings.
MAR is growing revenue faster at 6.3% — sustainability is the question.
MAR generates stronger free cash flow (657M), providing more financial flexibility.
Bottom Line
MAR scores higher overall (53/100 vs 50/100), backed by strong 37.2% margins. BABA offers better value entry with a 72.9% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alibaba Group Holding Ltd
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Alibaba Group Holding Limited, also known as Alibaba Group and Alibaba.com, is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. Founded on 28 June 1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via web portals, as well as electronic payment services, shopping search engines and cloud computing services. It owns and operates a diverse portfolio of companies around the world in numerous business sectors.
Marriott International Inc
CONSUMER CYCLICAL · LODGING · USA
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.
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