Baidu Inc (BIDU)vsNews Corp A (NWSA)
BIDU
Baidu Inc
$121.66
-9.75%
COMMUNICATION SERVICES · Cap: $41.21B
NWSA
News Corp A
$27.26
+1.56%
COMMUNICATION SERVICES · Cap: $13.98B
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 1363% more annual revenue ($128.70B vs $8.80B). NWSA leads profitability with a 12.9% profit margin vs 1.0%. BIDU appears more attractively valued with a PEG of 0.68. NWSA earns a higher WallStSmart Score of 55/100 (C).
BIDU
Hold47
out of 100
Grade: D+
NWSA
Buy55
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BIDU.
Margin of Safety
-20.1%
Fair Value
$19.34
Current Price
$27.26
$7.92 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Generating 2.7B in free cash flow
Reasonable price relative to book value
Areas to Watch
ROE of 7.7% — below average capital efficiency
1.0% margin — thin
Weak financial health signals
Revenue declined 1.2%
Expensive relative to growth rate
Premium valuation, high expectations priced in
Distress zone — elevated risk
Earnings declined 10.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.68 suggests the stock is reasonably priced for its growth.
Bull Case : NWSA
The strongest argument for NWSA centers on Price/Book.
Bear Case : BIDU
The primary concerns for BIDU are Return on Equity, Profit Margin, Piotroski F-Score. Thin 1.0% margins leave little buffer for downturns.
Bear Case : NWSA
The primary concerns for NWSA are PEG Ratio, P/E Ratio, Altman Z-Score.
Key Dynamics to Monitor
NWSA carries more volatility with a beta of 0.89 — expect wider price swings.
NWSA is growing revenue faster at 8.8% — sustainability is the question.
BIDU generates stronger free cash flow (2.7B), providing more financial flexibility.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
NWSA scores higher overall (55/100 vs 47/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
News Corp A
COMMUNICATION SERVICES · ENTERTAINMENT · USA
News Corporation is an American mass media and publishing company operating across digital real estate information, news media, book publishing, and cable television.
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