Baidu Inc (BIDU)vsUSA TODAY Co., Inc. (TDAY)
BIDU
Baidu Inc
$91.40
+0.89%
COMMUNICATION SERVICES · Cap: $33.74B
TDAY
USA TODAY Co., Inc.
$6.36
+1.11%
COMMUNICATION SERVICES · Cap: $929.36M
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 5608% more annual revenue ($127.31B vs $2.23B). TDAY leads profitability with a -1.8% profit margin vs -2.9%. BIDU appears more attractively valued with a PEG of 0.85. BIDU earns a higher WallStSmart Score of 47/100 (D+).
BIDU
Hold47
out of 100
Grade: D+
TDAY
Hold37
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BIDU.
Margin of Safety
+52.7%
Fair Value
$12.83
Current Price
$6.36
$6.47 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Growing faster than its price suggests
Areas to Watch
Weak financial health signals
ROE of -1.4% — below average capital efficiency
Revenue declined 4.2%
Earnings declined 71.7%
Smaller company, higher risk/reward
Operating margin of 4.2%
ROE of -26.2% — below average capital efficiency
Revenue declined 8.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.85 suggests the stock is reasonably priced for its growth.
Bull Case : TDAY
The strongest argument for TDAY centers on PEG Ratio. PEG of 0.94 suggests the stock is reasonably priced for its growth.
Bear Case : BIDU
The primary concerns for BIDU are Piotroski F-Score, Return on Equity, Revenue Growth.
Bear Case : TDAY
The primary concerns for TDAY are Market Cap, Operating Margin, Return on Equity. Debt-to-equity of 7.23 is elevated, increasing financial risk.
Key Dynamics to Monitor
TDAY carries more volatility with a beta of 1.35 — expect wider price swings.
BIDU is growing revenue faster at -4.2% — sustainability is the question.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
BIDU scores higher overall (47/100 vs 37/100). TDAY offers better value entry with a 52.7% margin of safety. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
USA TODAY Co., Inc.
COMMUNICATION SERVICES · PUBLISHING · USA
USA TODAY Co., Inc. is a media and digital marketing solutions company in the United States. The company is headquartered in New York, New York.
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