Baidu Inc (BIDU)vsUSA TODAY Co., Inc. (TDAY)
BIDU
Baidu Inc
$121.66
-9.75%
COMMUNICATION SERVICES · Cap: $41.21B
TDAY
USA TODAY Co., Inc.
$8.17
+2.77%
COMMUNICATION SERVICES · Cap: $1.13B
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 5547% more annual revenue ($128.70B vs $2.28B). TDAY leads profitability with a 1.3% profit margin vs 1.0%. BIDU appears more attractively valued with a PEG of 0.68. TDAY earns a higher WallStSmart Score of 49/100 (D+).
BIDU
Hold47
out of 100
Grade: D+
TDAY
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BIDU.
Margin of Safety
+54.7%
Fair Value
$13.40
Current Price
$8.17
$5.23 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Generating 2.7B in free cash flow
Every $100 of equity generates 20 in profit
Growing faster than its price suggests
Areas to Watch
ROE of 7.7% — below average capital efficiency
1.0% margin — thin
Weak financial health signals
Revenue declined 1.2%
0.0% earnings growth
Smaller company, higher risk/reward
1.3% margin — thin
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.68 suggests the stock is reasonably priced for its growth.
Bull Case : TDAY
The strongest argument for TDAY centers on Return on Equity, PEG Ratio. PEG of 0.94 suggests the stock is reasonably priced for its growth.
Bear Case : BIDU
The primary concerns for BIDU are Return on Equity, Profit Margin, Piotroski F-Score. Thin 1.0% margins leave little buffer for downturns.
Bear Case : TDAY
The primary concerns for TDAY are EPS Growth, Market Cap, Profit Margin. A P/E of 42.6x leaves little room for execution misses. Debt-to-equity of 7.98 is elevated, increasing financial risk.
Key Dynamics to Monitor
TDAY carries more volatility with a beta of 1.42 — expect wider price swings.
BIDU is growing revenue faster at -1.2% — sustainability is the question.
BIDU generates stronger free cash flow (2.7B), providing more financial flexibility.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
TDAY scores higher overall (49/100 vs 47/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
USA TODAY Co., Inc.
COMMUNICATION SERVICES · PUBLISHING · USA
USA TODAY Co., Inc. is a media and digital marketing solutions company in the United States. The company is headquartered in New York, New York.
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