Baidu Inc (BIDU)vsTrade Desk Inc (TTD)
BIDU
Baidu Inc
$85.33
+1.68%
COMMUNICATION SERVICES · Cap: $29.58B
TTD
Trade Desk Inc
$12.08
-2.11%
COMMUNICATION SERVICES · Cap: $5.65B
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 4158% more annual revenue ($127.31B vs $2.99B). TTD leads profitability with a 13.6% profit margin vs -2.9%. BIDU appears more attractively valued with a PEG of 0.82. TTD earns a higher WallStSmart Score of 59/100 (C).
BIDU
Hold47
out of 100
Grade: D+
TTD
Buy59
out of 100
Grade: C
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Attractively priced relative to earnings
Conservative balance sheet, low leverage
Growing faster than its price suggests
Reasonable price relative to book value
Areas to Watch
Weak financial health signals
ROE of -1.4% — below average capital efficiency
Revenue declined 4.2%
Earnings declined 73.8%
3.0% revenue growth
Earnings declined 23.6%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.82 suggests the stock is reasonably priced for its growth.
Bull Case : TTD
The strongest argument for TTD centers on P/E Ratio, Debt/Equity, PEG Ratio. PEG of 0.91 suggests the stock is reasonably priced for its growth.
Bear Case : BIDU
The primary concerns for BIDU are Piotroski F-Score, Return on Equity, Revenue Growth.
Bear Case : TTD
The primary concerns for TTD are Revenue Growth, EPS Growth, Altman Z-Score.
Key Dynamics to Monitor
BIDU profiles as a turnaround stock while TTD is a value play — different risk/reward profiles.
TTD carries more volatility with a beta of 1.00 — expect wider price swings.
TTD is growing revenue faster at 3.0% — sustainability is the question.
TTD generates stronger free cash flow (140M), providing more financial flexibility.
Bottom Line
TTD scores higher overall (59/100 vs 47/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
Trade Desk Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Trade Desk, Inc. is a technology company in the United States and internationally. The company is headquartered in Ventura, California.
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