Citigroup Inc. (C)vsMorningstar Inc (MORN)
C
Citigroup Inc.
$127.97
+0.28%
FINANCIAL SERVICES · Cap: $223.88B
MORN
Morningstar Inc
$168.71
-10.07%
FINANCIAL SERVICES · Cap: $7.23B
Smart Verdict
WallStSmart Research — data-driven comparison
Citigroup Inc. generates 3120% more annual revenue ($78.73B vs $2.45B). C leads profitability with a 20.4% profit margin vs 15.3%. C appears more attractively valued with a PEG of 0.71. C earns a higher WallStSmart Score of 82/100 (A-).
C
Exceptional Buy82
out of 100
Grade: A-
MORN
Buy57
out of 100
Grade: C
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Reasonable price relative to book value
Strong operational efficiency at 34.1%
Earnings expanding 56.1% YoY
Keeps 20 of every $100 in revenue as profit
Growing faster than its price suggests
Every $100 of equity generates 26 in profit
Strong operational efficiency at 21.7%
Areas to Watch
ROE of 7.7% — below average capital efficiency
Expensive relative to growth rate
4.5% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : C
The strongest argument for C centers on Market Cap, Price/Book, Operating Margin. Profitability is solid with margins at 20.4% and operating margin at 34.1%. Revenue growth of 16.9% demonstrates continued momentum.
Bull Case : MORN
The strongest argument for MORN centers on Return on Equity, Operating Margin. Profitability is solid with margins at 15.3% and operating margin at 21.7%.
Bear Case : C
The primary concerns for C are Return on Equity.
Bear Case : MORN
The primary concerns for MORN are PEG Ratio, EPS Growth.
Key Dynamics to Monitor
C profiles as a growth stock while MORN is a mature play — different risk/reward profiles.
MORN carries more volatility with a beta of 1.11 — expect wider price swings.
C is growing revenue faster at 16.9% — sustainability is the question.
C generates stronger free cash flow (2.0B), providing more financial flexibility.
Bottom Line
C scores higher overall (82/100 vs 57/100), backed by strong 20.4% margins and 16.9% revenue growth. Both earn "Exceptional Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Citigroup Inc.
FINANCIAL SERVICES · BANKS - DIVERSIFIED · USA
Citigroup Inc. is an American multinational investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking giant Citicorp and financial conglomerate Travelers Group in 1998; Travelers was subsequently spun off from the company in 2002. Citigroup owns Citicorp, the holding company for Citibank, as well as several international subsidiaries. Citigroup is incorporated in Delaware.
Morningstar Inc
FINANCIAL SERVICES · FINANCIAL DATA & STOCK EXCHANGES · USA
Morningstar, Inc. offers independent investment research services in North America, Europe, Australia, and Asia. The company is headquartered in Chicago, Illinois.
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