Cushman & Wakefield plc (CWK)vsPrologis Inc (PLD)
CWK
Cushman & Wakefield plc
$13.95
-3.79%
REAL ESTATE · Cap: $3.27B
PLD
Prologis Inc
$138.82
+2.31%
REAL ESTATE · Cap: $129.41B
Smart Verdict
WallStSmart Research — data-driven comparison
Cushman & Wakefield plc generates 10% more annual revenue ($10.29B vs $9.38B). PLD leads profitability with a 39.7% profit margin vs 0.9%. CWK appears more attractively valued with a PEG of 0.65. CWK earns a higher WallStSmart Score of 66/100 (B-).
CWK
Strong Buy66
out of 100
Grade: B-
PLD
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+86.2%
Fair Value
$101.46
Current Price
$13.95
$87.51 discount
Margin of Safety
+47.2%
Fair Value
$268.84
Current Price
$138.82
$130.02 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 57.1% YoY
Growing faster than its price suggests
Reasonable price relative to book value
Keeps 40 of every $100 in revenue as profit
Strong operational efficiency at 38.5%
Earnings expanding 65.2% YoY
Large-cap with strong market position
Reasonable price relative to book value
Areas to Watch
Premium valuation, high expectations priced in
Distress zone — elevated risk
ROE of 4.8% — below average capital efficiency
0.9% margin — thin
Premium valuation, high expectations priced in
ROE of 6.8% — below average capital efficiency
Expensive relative to growth rate
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : CWK
The strongest argument for CWK centers on EPS Growth, PEG Ratio, Price/Book. Revenue growth of 10.8% demonstrates continued momentum. PEG of 0.65 suggests the stock is reasonably priced for its growth.
Bull Case : PLD
The strongest argument for PLD centers on Profit Margin, Operating Margin, EPS Growth. Profitability is solid with margins at 39.7% and operating margin at 38.5%.
Bear Case : CWK
The primary concerns for CWK are P/E Ratio, Altman Z-Score, Return on Equity. Thin 0.9% margins leave little buffer for downturns.
Bear Case : PLD
The primary concerns for PLD are P/E Ratio, Return on Equity, PEG Ratio.
Key Dynamics to Monitor
CWK profiles as a value stock while PLD is a mature play — different risk/reward profiles.
CWK carries more volatility with a beta of 1.49 — expect wider price swings.
CWK is growing revenue faster at 10.8% — sustainability is the question.
CWK generates stronger free cash flow (234M), providing more financial flexibility.
Bottom Line
CWK scores higher overall (66/100 vs 63/100) and 10.8% revenue growth. PLD offers better value entry with a 47.2% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Cushman & Wakefield plc
REAL ESTATE · REAL ESTATE SERVICES · USA
Cushman & Wakefield plc, provides commercial real estate services under the Cushman & Wakefield brand in the United States, Australia, the United Kingdom and internationally. The company is headquartered in Chicago, Illinois.
Prologis Inc
REAL ESTATE · REIT - INDUSTRIAL · USA
Prologis, Inc. is a real estate investment trust headquartered in San Francisco, California that invests in logistics facilities, with a focus on the consumption side of the global supply chain.
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