Deere & Company (DE)vsHarte Hanks Inc (HHS)
DE
Deere & Company
$589.87
-2.11%
INDUSTRIALS · Cap: $159.33B
HHS
Harte Hanks Inc
$2.77
+0.69%
INDUSTRIALS · Cap: $20.54M
Smart Verdict
WallStSmart Research — data-driven comparison
Deere & Company generates 29186% more annual revenue ($46.73B vs $159.57M). DE leads profitability with a 10.3% profit margin vs -0.5%. HHS appears more attractively valued with a PEG of 1.19. DE earns a higher WallStSmart Score of 49/100 (D+).
DE
Hold49
out of 100
Grade: D+
HHS
Hold37
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for DE.
Margin of Safety
+70.7%
Fair Value
$9.81
Current Price
$2.77
$7.04 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Revenue declined 11.1%
Smaller company, higher risk/reward
Elevated debt levels
ROE of -3.8% — below average capital efficiency
Revenue declined 15.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : DE
The strongest argument for DE centers on Market Cap.
Bull Case : HHS
The strongest argument for HHS centers on Price/Book, Altman Z-Score. PEG of 1.19 suggests the stock is reasonably priced for its growth.
Bear Case : DE
The primary concerns for DE are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : HHS
The primary concerns for HHS are Market Cap, Debt/Equity, Return on Equity.
Key Dynamics to Monitor
DE profiles as a declining stock while HHS is a turnaround play — different risk/reward profiles.
DE carries more volatility with a beta of 0.99 — expect wider price swings.
DE is growing revenue faster at -11.1% — sustainability is the question.
HHS generates stronger free cash flow (-686,000), providing more financial flexibility.
Bottom Line
DE scores higher overall (49/100 vs 37/100). HHS offers better value entry with a 70.7% margin of safety. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deere & Company
INDUSTRIALS · FARM & HEAVY CONSTRUCTION MACHINERY · USA
John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
Harte Hanks Inc
INDUSTRIALS · CONGLOMERATES · USA
Harte Hanks, Inc. is a customer experience company in the United States and internationally. The company is headquartered in Chelmsford, Massachusetts.
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