Deere & Company (DE)vsSturm Ruger & Company Inc (RGR)
DE
Deere & Company
$610.95
-1.88%
INDUSTRIALS · Cap: $163.94B
RGR
Sturm Ruger & Company Inc
$37.80
-1.41%
INDUSTRIALS · Cap: $600.30M
Smart Verdict
WallStSmart Research — data-driven comparison
Deere & Company generates 8481% more annual revenue ($47.34B vs $551.67M). DE leads profitability with a 10.1% profit margin vs -2.2%. DE earns a higher WallStSmart Score of 51/100 (C-).
DE
Buy51
out of 100
Grade: C-
RGR
Avoid30
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for DE.
Margin of Safety
+6.9%
Fair Value
$39.92
Current Price
$37.80
$2.12 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Safe zone — low bankruptcy risk
Reasonable price relative to book value
Areas to Watch
Premium valuation, high expectations priced in
Weak financial health signals
Revenue declined 11.1%
Earnings declined 8.5%
4.1% revenue growth
Smaller company, higher risk/reward
ROE of 4.2% — below average capital efficiency
Operating margin of 1.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : DE
The strongest argument for DE centers on Market Cap. PEG of 1.35 suggests the stock is reasonably priced for its growth.
Bull Case : RGR
The strongest argument for RGR centers on Altman Z-Score, Price/Book.
Bear Case : DE
The primary concerns for DE are P/E Ratio, Piotroski F-Score, Revenue Growth. Debt-to-equity of 2.34 is elevated, increasing financial risk.
Bear Case : RGR
The primary concerns for RGR are Revenue Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
DE profiles as a declining stock while RGR is a turnaround play — different risk/reward profiles.
DE carries more volatility with a beta of 0.90 — expect wider price swings.
RGR is growing revenue faster at 4.1% — sustainability is the question.
DE generates stronger free cash flow (874M), providing more financial flexibility.
Bottom Line
DE scores higher overall (51/100 vs 30/100). Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deere & Company
INDUSTRIALS · FARM & HEAVY CONSTRUCTION MACHINERY · USA
John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
Sturm Ruger & Company Inc
INDUSTRIALS · AEROSPACE & DEFENSE · USA
Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. The company is headquartered in Southport, Connecticut.
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