Deere & Company (DE)vsSturm Ruger & Company Inc (RGR)
DE
Deere & Company
$589.87
-2.11%
INDUSTRIALS · Cap: $159.33B
RGR
Sturm Ruger & Company Inc
$43.44
+1.34%
INDUSTRIALS · Cap: $677.15M
Smart Verdict
WallStSmart Research — data-driven comparison
Deere & Company generates 8458% more annual revenue ($46.73B vs $546.06M). DE leads profitability with a 10.3% profit margin vs -0.8%. DE earns a higher WallStSmart Score of 49/100 (D+).
DE
Hold49
out of 100
Grade: D+
RGR
Avoid30
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for DE.
Margin of Safety
+29.0%
Fair Value
$52.31
Current Price
$43.44
$8.88 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Revenue declined 11.1%
3.6% revenue growth
Smaller company, higher risk/reward
Operating margin of 2.9%
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : DE
The strongest argument for DE centers on Market Cap.
Bull Case : RGR
The strongest argument for RGR centers on Debt/Equity, Altman Z-Score, Price/Book.
Bear Case : DE
The primary concerns for DE are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : RGR
The primary concerns for RGR are Revenue Growth, Market Cap, Operating Margin.
Key Dynamics to Monitor
DE profiles as a declining stock while RGR is a turnaround play — different risk/reward profiles.
DE carries more volatility with a beta of 0.99 — expect wider price swings.
RGR is growing revenue faster at 3.6% — sustainability is the question.
RGR generates stronger free cash flow (12M), providing more financial flexibility.
Bottom Line
DE scores higher overall (49/100 vs 30/100). RGR offers better value entry with a 29.0% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deere & Company
INDUSTRIALS · FARM & HEAVY CONSTRUCTION MACHINERY · USA
John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
Sturm Ruger & Company Inc
INDUSTRIALS · AEROSPACE & DEFENSE · USA
Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. The company is headquartered in Southport, Connecticut.
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