WallStSmart

DoubleVerify Holdings Inc (DV)vsTrade Desk Inc (TTD)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Trade Desk Inc generates 287% more annual revenue ($2.90B vs $748.29M). TTD leads profitability with a 15.3% profit margin vs 6.8%. DV appears more attractively valued with a PEG of 0.65. TTD earns a higher WallStSmart Score of 72/100 (B).

DV

Buy

64

out of 100

Grade: C+

Growth: 8.0Profit: 5.5Value: 10.0Quality: 8.5
Piotroski: 2/9Altman Z: 4.89

TTD

Strong Buy

72

out of 100

Grade: B

Growth: 7.3Profit: 8.0Value: 7.3Quality: 5.3
Piotroski: 2/9Altman Z: 1.95
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

DVUndervalued (+31.6%)

Margin of Safety

+31.6%

Fair Value

$14.04

Current Price

$10.05

$3.99 discount

UndervaluedFair: $14.04Overvalued
TTDSignificantly Overvalued (-60.9%)

Margin of Safety

-60.9%

Fair Value

$16.92

Current Price

$24.11

$7.19 premium

UndervaluedFair: $16.92Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

DV5 strengths · Avg: 9.2/10
Price/BookValuation
1.4x10/10

Reasonable price relative to book value

Debt/EquityHealth
0.1010/10

Conservative balance sheet, low leverage

Altman Z-ScoreHealth
4.8910/10

Safe zone — low bankruptcy risk

PEG RatioValuation
0.658/10

Growing faster than its price suggests

EPS GrowthGrowth
31.1%8/10

Earnings expanding 31.1% YoY

TTD2 strengths · Avg: 9.0/10
Operating MarginProfitability
30.3%10/10

Strong operational efficiency at 30.3%

PEG RatioValuation
0.908/10

Growing faster than its price suggests

Areas to Watch

DV4 concerns · Avg: 3.3/10
P/E RatioValuation
33.5x4/10

Premium valuation, high expectations priced in

Market CapQuality
$1.63B3/10

Smaller company, higher risk/reward

Return on EquityProfitability
4.6%3/10

ROE of 4.6% — below average capital efficiency

Profit MarginProfitability
6.8%3/10

6.8% margin — thin

TTD3 concerns · Avg: 3.7/10
P/E RatioValuation
26.8x4/10

Moderate valuation

Altman Z-ScoreHealth
1.954/10

Grey zone — moderate risk

Piotroski F-ScoreQuality
2/93/10

Weak financial health signals

Comparative Analysis Report

WallStSmart Research

Bull Case : DV

The strongest argument for DV centers on Price/Book, Debt/Equity, Altman Z-Score. PEG of 0.65 suggests the stock is reasonably priced for its growth.

Bull Case : TTD

The strongest argument for TTD centers on Operating Margin, PEG Ratio. Profitability is solid with margins at 15.3% and operating margin at 30.3%. Revenue growth of 14.3% demonstrates continued momentum.

Bear Case : DV

The primary concerns for DV are P/E Ratio, Market Cap, Return on Equity.

Bear Case : TTD

The primary concerns for TTD are P/E Ratio, Altman Z-Score, Piotroski F-Score.

Key Dynamics to Monitor

DV profiles as a value stock while TTD is a mature play — different risk/reward profiles.

TTD carries more volatility with a beta of 1.19 — expect wider price swings.

TTD is growing revenue faster at 14.3% — sustainability is the question.

TTD generates stronger free cash flow (277M), providing more financial flexibility.

Bottom Line

TTD scores higher overall (72/100 vs 64/100), backed by strong 15.3% margins and 14.3% revenue growth. DV offers better value entry with a 31.6% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

DoubleVerify Holdings Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

DoubleVerify Holdings, Inc. provides a software platform for digital media measurement, data, and analysis. The company is headquartered in New York, New York with additional locations at Berlin, Germany; Chicago, Illinois; Merelbeke, Belgium; Helsinki, Finland; London, United Kingdom; Los Angeles and San Francisco, California; Miguel Hidalgo, Mexico; Paris, France; So Paulo, Brazil; Singapore, Singapore; Sydney, Australia; Tel Aviv, Israel; and Tokyo, Japan.

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Trade Desk Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

Trade Desk, Inc. is a technology company in the United States and internationally. The company is headquartered in Ventura, California.

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