WallStSmart

Emerald Expositions Events Inc (EEX)vsWPP PLC ADR (WPP)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

WPP PLC ADR generates 2776% more annual revenue ($13.55B vs $471.10M). WPP leads profitability with a -1.6% profit margin vs -8.2%. EEX appears more attractively valued with a PEG of 2.16. EEX earns a higher WallStSmart Score of 42/100 (D).

EEX

Hold

42

out of 100

Grade: D

Growth: 5.3Profit: 5.0Value: 6.3Quality: 3.5
Piotroski: 4/9Altman Z: 0.26

WPP

Avoid

34

out of 100

Grade: F

Growth: 2.0Profit: 4.0Value: 5.7Quality: 2.5
Piotroski: 3/9Altman Z: 0.73
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

EEXUndervalued (+36.0%)

Margin of Safety

+36.0%

Fair Value

$7.48

Current Price

$4.98

$2.50 discount

UndervaluedFair: $7.48Overvalued
WPPUndervalued (+68.9%)

Margin of Safety

+68.9%

Fair Value

$58.87

Current Price

$17.70

$41.17 discount

UndervaluedFair: $58.87Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

EEX2 strengths · Avg: 8.0/10
Price/BookValuation
2.9x8/10

Reasonable price relative to book value

Operating MarginProfitability
26.8%8/10

Strong operational efficiency at 26.8%

WPP1 strengths · Avg: 8.0/10
Free Cash FlowQuality
$1.71B8/10

Generating 1.7B in free cash flow

Areas to Watch

EEX4 concerns · Avg: 3.0/10
PEG RatioValuation
2.164/10

Expensive relative to growth rate

Market CapQuality
$983.61M3/10

Smaller company, higher risk/reward

Debt/EquityHealth
1.393/10

Elevated debt levels

Return on EquityProfitability
-10.5%2/10

ROE of -10.5% — below average capital efficiency

WPP4 concerns · Avg: 2.5/10
Operating MarginProfitability
2.2%3/10

Operating margin of 2.2%

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

PEG RatioValuation
4.232/10

Expensive relative to growth rate

Revenue GrowthGrowth
-8.3%2/10

Revenue declined 8.3%

Comparative Analysis Report

WallStSmart Research

Bull Case : EEX

The strongest argument for EEX centers on Price/Book, Operating Margin.

Bull Case : WPP

The strongest argument for WPP centers on Free Cash Flow.

Bear Case : EEX

The primary concerns for EEX are PEG Ratio, Market Cap, Debt/Equity.

Bear Case : WPP

The primary concerns for WPP are Operating Margin, Piotroski F-Score, PEG Ratio. Debt-to-equity of 2.69 is elevated, increasing financial risk.

Key Dynamics to Monitor

WPP carries more volatility with a beta of 0.66 — expect wider price swings.

EEX is growing revenue faster at 5.2% — sustainability is the question.

WPP generates stronger free cash flow (1.7B), providing more financial flexibility.

Monitor ADVERTISING AGENCIES industry trends, competitive dynamics, and regulatory changes.

Bottom Line

EEX scores higher overall (42/100 vs 34/100). WPP offers better value entry with a 68.9% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Emerald Expositions Events Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

Emerald Holding, Inc. operates business-to-business (B2B) trade shows in the United States. The company is headquartered in New York, New York.

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WPP PLC ADR

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.

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