Franklin Covey Company (FC)vsThe Coca-Cola Company (KO)
FC
Franklin Covey Company
$17.96
+0.28%
CONSUMER DEFENSIVE · Cap: $230.62M
KO
The Coca-Cola Company
$88.29
+0.52%
CONSUMER DEFENSIVE · Cap: $379.87B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 18979% more annual revenue ($50.13B vs $262.75M). KO leads profitability with a 28.6% profit margin vs 0.8%. FC appears more attractively valued with a PEG of 1.12. KO earns a higher WallStSmart Score of 63/100 (C+).
FC
Hold40
out of 100
Grade: F
KO
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-3.6%
Fair Value
$18.09
Current Price
$17.96
$0.13 premium
Margin of Safety
-40.1%
Fair Value
$63.02
Current Price
$88.29
$25.27 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Mega-cap, among the largest globally
Every $100 of equity generates 40 in profit
Strong operational efficiency at 34.9%
Keeps 29 of every $100 in revenue as profit
Generating 5.1B in free cash flow
Areas to Watch
1.0% revenue growth
Smaller company, higher risk/reward
0.8% margin — thin
Premium valuation, high expectations priced in
Moderate valuation
Trading at 10.5x book value
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FC
PEG of 1.12 suggests the stock is reasonably priced for its growth.
Bull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 34.9%.
Bear Case : FC
The primary concerns for FC are Revenue Growth, Market Cap, Profit Margin. A P/E of 130.1x leaves little room for execution misses. Thin 0.8% margins leave little buffer for downturns.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Key Dynamics to Monitor
FC profiles as a value stock while KO is a mature play — different risk/reward profiles.
FC carries more volatility with a beta of 0.77 — expect wider price swings.
KO is growing revenue faster at 6.7% — sustainability is the question.
KO generates stronger free cash flow (5.1B), providing more financial flexibility.
Bottom Line
KO scores higher overall (63/100 vs 40/100), backed by strong 28.6% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Franklin Covey Company
CONSUMER DEFENSIVE · EDUCATION & TRAINING SERVICES · USA
Franklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, leadership, and educational improvement for organizations and individuals globally. The company is headquartered in Salt Lake City, Utah.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
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