Alphabet Inc Class C (GOOG)vsLocafy Ltd (LCFY)
GOOG
Alphabet Inc Class C
$365.76
+0.45%
COMMUNICATION SERVICES · Cap: $4.34T
LCFY
Locafy Ltd
$3.80
-0.26%
COMMUNICATION SERVICES · Cap: $6.47M
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 13191832% more annual revenue ($422.50B vs $3.20M). GOOG leads profitability with a 37.9% profit margin vs -134.7%. GOOG earns a higher WallStSmart Score of 75/100 (B).
GOOG
Strong Buy75
out of 100
Grade: B
LCFY
Avoid21
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+0.9%
Fair Value
$369.04
Current Price
$365.76
$3.28 discount
Margin of Safety
-53.0%
Fair Value
$2.02
Current Price
$3.80
$1.78 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 33 in profit
Keeps 38 of every $100 in revenue as profit
Strong operational efficiency at 36.1%
Earnings expanding 82.0% YoY
Generating 10.1B in free cash flow
Conservative balance sheet, low leverage
Reasonable price relative to book value
Areas to Watch
Moderate valuation
Trading at 9.3x book value
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
ROE of -120.9% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 37.9% and operating margin at 36.1%. Revenue growth of 21.8% demonstrates continued momentum.
Bull Case : LCFY
The strongest argument for LCFY centers on Debt/Equity, Price/Book.
Bear Case : GOOG
The primary concerns for GOOG are P/E Ratio, Price/Book.
Bear Case : LCFY
The primary concerns for LCFY are EPS Growth, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
GOOG profiles as a growth stock while LCFY is a turnaround play — different risk/reward profiles.
LCFY carries more volatility with a beta of 1.61 — expect wider price swings.
GOOG is growing revenue faster at 21.8% — sustainability is the question.
GOOG generates stronger free cash flow (10.1B), providing more financial flexibility.
Bottom Line
GOOG scores higher overall (75/100 vs 21/100), backed by strong 37.9% margins and 21.8% revenue growth. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →Locafy Ltd
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Locafy Limited is a Software as a Service (SaaS) company specializing in local search engine marketing in Australia, Europe, the US and internationally. The company is headquartered in Subiaco, Australia.
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