Alphabet Inc Class C (GOOG)vsRoku Inc (ROKU)
GOOG
Alphabet Inc Class C
$381.94
+9.97%
COMMUNICATION SERVICES · Cap: $4.20T
ROKU
Roku Inc
$112.62
+0.30%
COMMUNICATION SERVICES · Cap: $16.63B
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 8404% more annual revenue ($402.84B vs $4.74B). GOOG leads profitability with a 32.8% profit margin vs 1.9%. ROKU appears more attractively valued with a PEG of 1.01. GOOG earns a higher WallStSmart Score of 69/100 (B-).
GOOG
Strong Buy69
out of 100
Grade: B-
ROKU
Hold42
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+0.6%
Fair Value
$384.28
Current Price
$381.94
$2.34 discount
Margin of Safety
-44.9%
Fair Value
$60.66
Current Price
$112.62
$51.96 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 36 in profit
Keeps 33 of every $100 in revenue as profit
Strong operational efficiency at 31.6%
Generating 24.6B in free cash flow
Safe zone — low bankruptcy risk
16.1% revenue growth
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Trading at 11.1x book value
ROE of 3.4% — below average capital efficiency
1.9% margin — thin
Operating margin of 4.5%
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 32.8% and operating margin at 31.6%. Revenue growth of 18.0% demonstrates continued momentum.
Bull Case : ROKU
The strongest argument for ROKU centers on Revenue Growth. Revenue growth of 16.1% demonstrates continued momentum. PEG of 1.01 suggests the stock is reasonably priced for its growth.
Bear Case : GOOG
The primary concerns for GOOG are PEG Ratio, P/E Ratio, Price/Book.
Bear Case : ROKU
The primary concerns for ROKU are Return on Equity, Profit Margin, Operating Margin. A P/E of 190.9x leaves little room for execution misses. Thin 1.9% margins leave little buffer for downturns.
Key Dynamics to Monitor
ROKU carries more volatility with a beta of 2.00 — expect wider price swings.
GOOG is growing revenue faster at 18.0% — sustainability is the question.
GOOG generates stronger free cash flow (24.6B), providing more financial flexibility.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GOOG scores higher overall (69/100 vs 42/100), backed by strong 32.8% margins and 18.0% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →Roku Inc
COMMUNICATION SERVICES · ENTERTAINMENT · USA
Roku, Inc. operates a TV streaming platform. The company is headquartered in San Jose, California.
Visit Website →Compare with Other INTERNET CONTENT & INFORMATION Stocks
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