WallStSmart

Harte Hanks Inc (HHS)vsLockheed Martin Corporation (LMT)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Lockheed Martin Corporation generates 48270% more annual revenue ($75.11B vs $155.27M). LMT leads profitability with a 6.4% profit margin vs -0.7%. LMT appears more attractively valued with a PEG of 1.07. LMT earns a higher WallStSmart Score of 55/100 (C-).

HHS

Hold

40

out of 100

Grade: F

Growth: 2.0Profit: 2.0Value: 4.3Quality: 5.5
Piotroski: 3/9Altman Z: 14.49

LMT

Buy

55

out of 100

Grade: C-

Growth: 3.3Profit: 6.5Value: 4.7Quality: 4.5
Piotroski: 3/9Altman Z: 2.09
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

HHSSignificantly Overvalued (-54.3%)

Margin of Safety

-54.3%

Fair Value

$1.86

Current Price

$2.21

$0.34 premium

UndervaluedFair: $1.86Overvalued
LMTSignificantly Overvalued (-69.8%)

Margin of Safety

-69.8%

Fair Value

$342.36

Current Price

$573.75

$231.39 premium

UndervaluedFair: $342.36Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

HHS2 strengths · Avg: 10.0/10
Price/BookValuation
0.8x10/10

Reasonable price relative to book value

Altman Z-ScoreHealth
14.4910/10

Safe zone — low bankruptcy risk

LMT3 strengths · Avg: 9.0/10
Return on EquityProfitability
71.7%10/10

Every $100 of equity generates 72 in profit

Market CapQuality
$118.59B9/10

Large-cap with strong market position

Free Cash FlowQuality
$2.92B8/10

Generating 2.9B in free cash flow

Areas to Watch

HHS4 concerns · Avg: 2.8/10
Market CapQuality
$17.88M3/10

Smaller company, higher risk/reward

Debt/EquityHealth
1.103/10

Elevated debt levels

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Return on EquityProfitability
-5.2%2/10

ROE of -5.2% — below average capital efficiency

LMT4 concerns · Avg: 3.5/10
Price/BookValuation
17.6x4/10

Trading at 17.6x book value

Revenue GrowthGrowth
0.3%4/10

0.3% revenue growth

Profit MarginProfitability
6.4%3/10

6.4% margin — thin

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Comparative Analysis Report

WallStSmart Research

Bull Case : HHS

The strongest argument for HHS centers on Price/Book, Altman Z-Score. PEG of 1.19 suggests the stock is reasonably priced for its growth.

Bull Case : LMT

The strongest argument for LMT centers on Return on Equity, Market Cap, Free Cash Flow. PEG of 1.07 suggests the stock is reasonably priced for its growth.

Bear Case : HHS

The primary concerns for HHS are Market Cap, Debt/Equity, Piotroski F-Score.

Bear Case : LMT

The primary concerns for LMT are Price/Book, Revenue Growth, Profit Margin. Debt-to-equity of 2.34 is elevated, increasing financial risk.

Key Dynamics to Monitor

HHS profiles as a turnaround stock while LMT is a value play — different risk/reward profiles.

LMT carries more volatility with a beta of 0.11 — expect wider price swings.

LMT is growing revenue faster at 0.3% — sustainability is the question.

LMT generates stronger free cash flow (2.9B), providing more financial flexibility.

Bottom Line

LMT scores higher overall (55/100 vs 40/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Harte Hanks Inc

INDUSTRIALS · CONGLOMERATES · USA

Harte Hanks, Inc. is a customer experience company in the United States and internationally. The company is headquartered in Chelmsford, Massachusetts.

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Lockheed Martin Corporation

INDUSTRIALS · AEROSPACE & DEFENSE · USA

Lockheed Martin Corporation is an American aerospace, defense, information security, and technology company with worldwide interests. It is headquartered in North Bethesda, Maryland, in the Washington, D.C., area.

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