IDACORP Inc (IDA)vsSouthern Company (SO)
IDA
IDACORP Inc
$138.56
+0.50%
UTILITIES · Cap: $7.57B
SO
Southern Company
$94.61
+0.67%
UTILITIES · Cap: $105.91B
Smart Verdict
WallStSmart Research — data-driven comparison
Southern Company generates 1530% more annual revenue ($29.55B vs $1.81B). IDA leads profitability with a 17.8% profit margin vs 14.7%. IDA appears more attractively valued with a PEG of 2.17. SO earns a higher WallStSmart Score of 54/100 (C-).
IDA
Buy52
out of 100
Grade: C-
SO
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+8.6%
Fair Value
$150.57
Current Price
$138.56
$12.01 discount
Margin of Safety
-254.9%
Fair Value
$26.66
Current Price
$94.61
$67.95 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Large-cap with strong market position
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
1.8% revenue growth
Weak financial health signals
Negative free cash flow — burning cash
Expensive relative to growth rate
Earnings declined 22.1%
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : IDA
The strongest argument for IDA centers on Price/Book. Profitability is solid with margins at 17.8% and operating margin at 12.9%.
Bull Case : SO
The strongest argument for SO centers on Market Cap, Price/Book. Revenue growth of 10.1% demonstrates continued momentum.
Bear Case : IDA
The primary concerns for IDA are PEG Ratio, Revenue Growth, Piotroski F-Score.
Bear Case : SO
The primary concerns for SO are PEG Ratio, EPS Growth, Free Cash Flow.
Key Dynamics to Monitor
IDA carries more volatility with a beta of 0.55 — expect wider price swings.
SO is growing revenue faster at 10.1% — sustainability is the question.
IDA generates stronger free cash flow (-216M), providing more financial flexibility.
Monitor UTILITIES - REGULATED ELECTRIC industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SO scores higher overall (54/100 vs 52/100) and 10.1% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
IDACORP Inc
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
IDACORP, Inc. is dedicated to the generation, transmission, distribution, purchase and sale of electrical energy in the United States. The company is headquartered in Boise, Idaho.
Southern Company
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Southern Company is an American gas and electric utility holding company based in the southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama.
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