IDACORP Inc (IDA)vsSouthern Company (SO)
IDA
IDACORP Inc
$141.34
+1.97%
UTILITIES · Cap: $7.92B
SO
Southern Company
$92.60
+1.22%
UTILITIES · Cap: $102.01B
Smart Verdict
WallStSmart Research — data-driven comparison
Southern Company generates 1591% more annual revenue ($30.18B vs $1.78B). IDA leads profitability with a 18.6% profit margin vs 14.5%. IDA appears more attractively valued with a PEG of 2.18. SO earns a higher WallStSmart Score of 56/100 (C).
IDA
Buy52
out of 100
Grade: C-
SO
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-83.7%
Fair Value
$74.98
Current Price
$141.34
$66.36 premium
Margin of Safety
-47.7%
Fair Value
$62.70
Current Price
$92.60
$29.90 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Large-cap with strong market position
Reasonable price relative to book value
Strong operational efficiency at 25.8%
Areas to Watch
Expensive relative to growth rate
Elevated debt levels
Weak financial health signals
Revenue declined 6.7%
Weak financial health signals
Expensive relative to growth rate
Earnings declined 0.8%
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : IDA
The strongest argument for IDA centers on Price/Book. Profitability is solid with margins at 18.6% and operating margin at 19.7%.
Bull Case : SO
The strongest argument for SO centers on Market Cap, Price/Book, Operating Margin.
Bear Case : IDA
The primary concerns for IDA are PEG Ratio, Debt/Equity, Piotroski F-Score.
Bear Case : SO
The primary concerns for SO are Piotroski F-Score, PEG Ratio, EPS Growth. Debt-to-equity of 2.05 is elevated, increasing financial risk.
Key Dynamics to Monitor
IDA profiles as a declining stock while SO is a value play — different risk/reward profiles.
IDA carries more volatility with a beta of 0.49 — expect wider price swings.
SO is growing revenue faster at 8.0% — sustainability is the question.
IDA generates stronger free cash flow (-296M), providing more financial flexibility.
Bottom Line
SO scores higher overall (56/100 vs 52/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
IDACORP Inc
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
IDACORP, Inc. is dedicated to the generation, transmission, distribution, purchase and sale of electrical energy in the United States. The company is headquartered in Boise, Idaho.
Southern Company
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Southern Company is an American gas and electric utility holding company based in the southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama.
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