36Kr Holdings Inc (KRKR)vsTrade Desk Inc (TTD)
KRKR
36Kr Holdings Inc
$3.05
-0.81%
COMMUNICATION SERVICES · Cap: $6.10M
TTD
Trade Desk Inc
$13.42
+2.99%
COMMUNICATION SERVICES · Cap: $6.12B
Smart Verdict
WallStSmart Research — data-driven comparison
Trade Desk Inc generates 1053% more annual revenue ($2.99B vs $259.35M). TTD leads profitability with a 13.6% profit margin vs 12.0%. TTD trades at a lower P/E of 15.5x. KRKR earns a higher WallStSmart Score of 62/100 (C+).
KRKR
Buy62
out of 100
Grade: C+
TTD
Buy55
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Revenue surging 33.7% year-over-year
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
0.0% earnings growth
Smaller company, higher risk/reward
Premium valuation, high expectations priced in
ROE of -54.6% — below average capital efficiency
3.0% revenue growth
Earnings declined 23.6%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : KRKR
The strongest argument for KRKR centers on Price/Book, Revenue Growth. Revenue growth of 33.7% demonstrates continued momentum.
Bull Case : TTD
The strongest argument for TTD centers on Debt/Equity, P/E Ratio, Price/Book. PEG of 1.13 suggests the stock is reasonably priced for its growth.
Bear Case : KRKR
The primary concerns for KRKR are EPS Growth, Market Cap, P/E Ratio. A P/E of 77.3x leaves little room for execution misses.
Bear Case : TTD
The primary concerns for TTD are Revenue Growth, EPS Growth, Altman Z-Score.
Key Dynamics to Monitor
KRKR profiles as a growth stock while TTD is a value play — different risk/reward profiles.
TTD carries more volatility with a beta of 1.04 — expect wider price swings.
KRKR is growing revenue faster at 33.7% — sustainability is the question.
TTD generates stronger free cash flow (140M), providing more financial flexibility.
Bottom Line
KRKR scores higher overall (62/100 vs 55/100) and 33.7% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
36Kr Holdings Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · China
36Kr Holdings Inc. provides business content and services to participants of the new economy in the People's Republic of China. The company is headquartered in Beijing, the People's Republic of China.
Visit Website →Trade Desk Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Trade Desk, Inc. is a technology company in the United States and internationally. The company is headquartered in Ventura, California.
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