McDonald’s Corporation (MCD)vsRCI Hospitality Holdings Inc (RICK)
MCD
McDonald’s Corporation
$279.84
+0.46%
CONSUMER CYCLICAL · Cap: $196.36B
RICK
RCI Hospitality Holdings Inc
$24.66
-1.77%
CONSUMER CYCLICAL · Cap: $194.86M
Smart Verdict
WallStSmart Research — data-driven comparison
McDonald’s Corporation generates 9646% more annual revenue ($27.45B vs $281.63M). MCD leads profitability with a 31.6% profit margin vs -2.3%. RICK appears more attractively valued with a PEG of 0.79. RICK earns a higher WallStSmart Score of 60/100 (C).
MCD
Buy55
out of 100
Grade: C-
RICK
Buy60
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-85.8%
Fair Value
$150.63
Current Price
$279.84
$129.21 premium
Margin of Safety
+53.5%
Fair Value
$50.35
Current Price
$24.66
$25.69 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 32 of every $100 in revenue as profit
Strong operational efficiency at 44.3%
Conservative balance sheet, low leverage
Large-cap with strong market position
Generating 1.7B in free cash flow
Reasonable price relative to book value
Earnings expanding 350.0% YoY
Growing faster than its price suggests
Areas to Watch
ROE of 0.0% — below average capital efficiency
Weak financial health signals
Expensive relative to growth rate
4.3% revenue growth
Distress zone — elevated risk
Smaller company, higher risk/reward
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : MCD
The strongest argument for MCD centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 31.6% and operating margin at 44.3%.
Bull Case : RICK
The strongest argument for RICK centers on Price/Book, EPS Growth, PEG Ratio. PEG of 0.79 suggests the stock is reasonably priced for its growth.
Bear Case : MCD
The primary concerns for MCD are Return on Equity, Piotroski F-Score, PEG Ratio.
Bear Case : RICK
The primary concerns for RICK are Revenue Growth, Altman Z-Score, Market Cap.
Key Dynamics to Monitor
MCD profiles as a mature stock while RICK is a turnaround play — different risk/reward profiles.
RICK carries more volatility with a beta of 0.78 — expect wider price swings.
MCD is growing revenue faster at 9.4% — sustainability is the question.
MCD generates stronger free cash flow (1.7B), providing more financial flexibility.
Bottom Line
RICK scores higher overall (60/100 vs 55/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
McDonald’s Corporation
CONSUMER CYCLICAL · RESTAURANTS · USA
McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.
Visit Website →RCI Hospitality Holdings Inc
CONSUMER CYCLICAL · RESTAURANTS · USA
RCI Hospitality Holdings, Inc., is engaged in hospitality and related businesses in the United States. The company is headquartered in Houston, Texas.
Visit Website →Compare with Other RESTAURANTS Stocks
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