Monster Beverage Corp (MNST)vsTurning Point Brands Inc (TPB)
MNST
Monster Beverage Corp
$97.74
-0.52%
CONSUMER DEFENSIVE · Cap: $93.57B
TPB
Turning Point Brands Inc
$76.43
-5.29%
CONSUMER DEFENSIVE · Cap: $1.56B
Smart Verdict
WallStSmart Research — data-driven comparison
Monster Beverage Corp generates 1728% more annual revenue ($8.79B vs $480.90M). MNST leads profitability with a 23.1% profit margin vs 11.5%. TPB appears more attractively valued with a PEG of 0.05. MNST earns a higher WallStSmart Score of 69/100 (B-).
MNST
Strong Buy69
out of 100
Grade: B-
TPB
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+65.3%
Fair Value
$281.82
Current Price
$97.74
$184.08 discount
Intrinsic value data unavailable for TPB.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Strong operational efficiency at 31.0%
Safe zone — low bankruptcy risk
Large-cap with strong market position
Every $100 of equity generates 23 in profit
Keeps 23 of every $100 in revenue as profit
Revenue surging 26.9% year-over-year
Growing faster than its price suggests
Every $100 of equity generates 23 in profit
16.8% revenue growth
Areas to Watch
Trading at 11.0x book value
Expensive relative to growth rate
Premium valuation, high expectations priced in
Moderate valuation
Smaller company, higher risk/reward
Earnings declined 24.1%
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : MNST
The strongest argument for MNST centers on Operating Margin, Altman Z-Score, Market Cap. Profitability is solid with margins at 23.1% and operating margin at 31.0%. Revenue growth of 26.9% demonstrates continued momentum.
Bull Case : TPB
The strongest argument for TPB centers on PEG Ratio, Return on Equity, Revenue Growth. Revenue growth of 16.8% demonstrates continued momentum. PEG of 0.05 suggests the stock is reasonably priced for its growth.
Bear Case : MNST
The primary concerns for MNST are Price/Book, PEG Ratio, P/E Ratio. A P/E of 46.2x leaves little room for execution misses.
Bear Case : TPB
The primary concerns for TPB are P/E Ratio, Market Cap, EPS Growth.
Key Dynamics to Monitor
TPB carries more volatility with a beta of 0.92 — expect wider price swings.
MNST is growing revenue faster at 26.9% — sustainability is the question.
MNST generates stronger free cash flow (584M), providing more financial flexibility.
Monitor BEVERAGES - NON-ALCOHOLIC industry trends, competitive dynamics, and regulatory changes.
Bottom Line
MNST scores higher overall (69/100 vs 59/100), backed by strong 23.1% margins and 26.9% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Monster Beverage Corp
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn.
Visit Website →Turning Point Brands Inc
CONSUMER DEFENSIVE · TOBACCO · USA
Turning Point Brands, Inc. manufactures, markets and distributes branded consumer products. The company is headquartered in Louisville, Kentucky.
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