Microsoft Corporation (MSFT)vsRekor Systems Inc (REKR)
MSFT
Microsoft Corporation
$523.00
+0.36%
TECHNOLOGY · Cap: $3.88T
REKR
Rekor Systems Inc
$0.32
-2.02%
TECHNOLOGY · Cap: $49.33M
Smart Verdict
WallStSmart Research — data-driven comparison
Microsoft Corporation generates 695321% more annual revenue ($346.44B vs $49.82M). MSFT leads profitability with a 41.2% profit margin vs -43.8%. MSFT earns a higher WallStSmart Score of 72/100 (B).
MSFT
Strong Buy72
out of 100
Grade: B
REKR
Avoid32
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for MSFT.
Margin of Safety
+88.8%
Fair Value
$7.75
Current Price
$0.32
$7.43 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 30 in profit
Keeps 41 of every $100 in revenue as profit
Strong operational efficiency at 49.8%
Generating 18.6B in free cash flow
Conservative balance sheet, low leverage
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Trading at 8.3x book value
2.5% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -86.9% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : MSFT
The strongest argument for MSFT centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 41.2% and operating margin at 49.8%. Revenue growth of 18.8% demonstrates continued momentum.
Bull Case : REKR
The strongest argument for REKR centers on Price/Book.
Bear Case : MSFT
The primary concerns for MSFT are PEG Ratio, P/E Ratio, Price/Book.
Bear Case : REKR
The primary concerns for REKR are Revenue Growth, EPS Growth, Market Cap.
Key Dynamics to Monitor
MSFT profiles as a growth stock while REKR is a turnaround play — different risk/reward profiles.
REKR carries more volatility with a beta of 1.77 — expect wider price swings.
MSFT is growing revenue faster at 18.8% — sustainability is the question.
MSFT generates stronger free cash flow (18.6B), providing more financial flexibility.
Bottom Line
MSFT scores higher overall (72/100 vs 32/100), backed by strong 41.2% margins and 18.8% revenue growth. REKR offers better value entry with a 88.8% margin of safety. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Microsoft Corporation
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Microsoft Corporation is an American multinational technology company which produces computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2016. It is considered one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Amazon, and Facebook.
Visit Website →Rekor Systems Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Rekor Systems, Inc. provides artificial intelligence-based vehicle identification and management systems in the United States, Canada, and internationally. The company is headquartered in Columbia, Maryland.
Visit Website →Compare with Other SOFTWARE - INFRASTRUCTURE Stocks
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