Microsoft Corporation (MSFT)vsRekor Systems Inc (REKR)
MSFT
Microsoft Corporation
$371.04
-0.46%
TECHNOLOGY · Cap: $2.85T
REKR
Rekor Systems Inc
$0.85
-7.77%
TECHNOLOGY · Cap: $119.75M
Smart Verdict
WallStSmart Research — data-driven comparison
Microsoft Corporation generates 622917% more annual revenue ($305.45B vs $49.03M). MSFT leads profitability with a 39.0% profit margin vs -89.8%. MSFT earns a higher WallStSmart Score of 74/100 (B).
MSFT
Strong Buy74
out of 100
Grade: B
REKR
Avoid33
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+50.1%
Fair Value
$747.40
Current Price
$371.04
$376.36 discount
Intrinsic value data unavailable for REKR.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 34 in profit
Keeps 39 of every $100 in revenue as profit
Strong operational efficiency at 47.1%
Earnings expanding 59.8% YoY
16.7% revenue growth
Revenue surging 34.6% year-over-year
Reasonable price relative to book value
Areas to Watch
No major concerns identified
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
ROE of -114.7% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : MSFT
The strongest argument for MSFT centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 39.0% and operating margin at 47.1%. Revenue growth of 16.7% demonstrates continued momentum.
Bull Case : REKR
The strongest argument for REKR centers on Revenue Growth, Price/Book. Revenue growth of 34.6% demonstrates continued momentum.
Bear Case : MSFT
No major red flags identified for MSFT, but monitor valuation.
Bear Case : REKR
The primary concerns for REKR are EPS Growth, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
MSFT profiles as a growth stock while REKR is a hypergrowth play — different risk/reward profiles.
REKR carries more volatility with a beta of 2.06 — expect wider price swings.
REKR is growing revenue faster at 34.6% — sustainability is the question.
MSFT generates stronger free cash flow (5.9B), providing more financial flexibility.
Bottom Line
MSFT scores higher overall (74/100 vs 33/100), backed by strong 39.0% margins and 16.7% revenue growth. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Microsoft Corporation
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Microsoft Corporation is an American multinational technology company which produces computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2016. It is considered one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Amazon, and Facebook.
Visit Website →Rekor Systems Inc
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Rekor Systems, Inc. provides artificial intelligence-based vehicle identification and management systems in the United States, Canada, and internationally. The company is headquartered in Columbia, Maryland.
Visit Website →Compare with Other SOFTWARE - INFRASTRUCTURE Stocks
Want to dig deeper into these stocks?