Netflix Inc (NFLX)vsRoku Inc (ROKU)
NFLX
Netflix Inc
$73.63
-0.62%
COMMUNICATION SERVICES · Cap: $291.85B
ROKU
Roku Inc
$145.09
-0.17%
COMMUNICATION SERVICES · Cap: $21.43B
Smart Verdict
WallStSmart Research — data-driven comparison
Netflix Inc generates 874% more annual revenue ($48.37B vs $4.97B). ROKU leads profitability with a 4.1% profit margin vs 0.3%. ROKU appears more attractively valued with a PEG of 1.03. NFLX earns a higher WallStSmart Score of 71/100 (B).
NFLX
Strong Buy71
out of 100
Grade: B
ROKU
Hold44
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-30.3%
Fair Value
$56.49
Current Price
$73.63
$17.14 premium
Intrinsic value data unavailable for ROKU.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 45 in profit
Safe zone — low bankruptcy risk
Generating 1.4B in free cash flow
Conservative balance sheet, low leverage
Revenue surging 22.4% year-over-year
Areas to Watch
Expensive relative to growth rate
Trading at 10.2x book value
0.1% revenue growth
0.1% earnings growth
Trading at 8.0x book value
ROE of 7.5% — below average capital efficiency
4.1% margin — thin
Operating margin of 4.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : NFLX
The strongest argument for NFLX centers on Market Cap, Return on Equity, Altman Z-Score.
Bull Case : ROKU
The strongest argument for ROKU centers on Debt/Equity, Revenue Growth. Revenue growth of 22.4% demonstrates continued momentum. PEG of 1.03 suggests the stock is reasonably priced for its growth.
Bear Case : NFLX
The primary concerns for NFLX are PEG Ratio, Price/Book, Revenue Growth. Thin 0.3% margins leave little buffer for downturns.
Bear Case : ROKU
The primary concerns for ROKU are Price/Book, Return on Equity, Profit Margin. A P/E of 107.8x leaves little room for execution misses. Thin 4.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
NFLX profiles as a value stock while ROKU is a growth play — different risk/reward profiles.
ROKU carries more volatility with a beta of 2.01 — expect wider price swings.
ROKU is growing revenue faster at 22.4% — sustainability is the question.
NFLX generates stronger free cash flow (1.4B), providing more financial flexibility.
Bottom Line
NFLX scores higher overall (71/100 vs 44/100). Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Netflix Inc
COMMUNICATION SERVICES · ENTERTAINMENT · USA
Netflix, Inc. is an American over-the-top content platform and production company headquartered in Los Gatos, California. Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company's primary business is a subscription-based streaming service offering online streaming from a library of films and television series, including those produced in-house.
Visit Website →Roku Inc
COMMUNICATION SERVICES · ENTERTAINMENT · USA
Roku, Inc. operates a TV streaming platform. The company is headquartered in San Jose, California.
Visit Website →Compare with Other ENTERTAINMENT Stocks
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