Portland General Electric Co (POR)vsSouthern Company (SO)
POR
Portland General Electric Co
$49.05
+1.05%
UTILITIES · Cap: $5.80B
SO
Southern Company
$92.69
-0.23%
UTILITIES · Cap: $107.10B
Smart Verdict
WallStSmart Research — data-driven comparison
Southern Company generates 754% more annual revenue ($30.18B vs $3.53B). SO leads profitability with a 15.4% profit margin vs 7.3%. POR appears more attractively valued with a PEG of 1.78. SO earns a higher WallStSmart Score of 66/100 (B-).
POR
Buy56
out of 100
Grade: C
SO
Strong Buy66
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for POR.
Margin of Safety
-50.6%
Fair Value
$61.82
Current Price
$92.69
$30.87 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Large-cap with strong market position
Reasonable price relative to book value
Strong operational efficiency at 29.6%
Earnings expanding 30.4% YoY
Areas to Watch
Expensive relative to growth rate
0.9% revenue growth
4.9% earnings growth
ROE of 6.1% — below average capital efficiency
Expensive relative to growth rate
0.1% revenue growth
Weak financial health signals
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : POR
The strongest argument for POR centers on Price/Book.
Bull Case : SO
The strongest argument for SO centers on Market Cap, Price/Book, Operating Margin. Profitability is solid with margins at 15.4% and operating margin at 29.6%.
Bear Case : POR
The primary concerns for POR are PEG Ratio, Revenue Growth, EPS Growth.
Bear Case : SO
The primary concerns for SO are PEG Ratio, Revenue Growth, Piotroski F-Score. Debt-to-equity of 2.05 is elevated, increasing financial risk.
Key Dynamics to Monitor
POR carries more volatility with a beta of 0.54 — expect wider price swings.
POR is growing revenue faster at 0.9% — sustainability is the question.
POR generates stronger free cash flow (9M), providing more financial flexibility.
Monitor UTILITIES - REGULATED ELECTRIC industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SO scores higher overall (66/100 vs 56/100), backed by strong 15.4% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Portland General Electric Co
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Portland General Electric Company, an integrated electric utility company, is engaged in the generation, wholesaling, transmission, distribution and retail of electricity in the state of Oregon. The company is headquartered in Portland, Oregon.
Southern Company
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Southern Company is an American gas and electric utility holding company based in the southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama.
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