Shinhan Financial Group Co Ltd (SHG)vsSun Life Financial Inc. (SLF)
SHG
Shinhan Financial Group Co Ltd
$75.81
+2.10%
FINANCIAL SERVICES · Cap: $32.87B
SLF
Sun Life Financial Inc.
$81.91
-0.50%
FINANCIAL SERVICES · Cap: $46.60B
Smart Verdict
WallStSmart Research — data-driven comparison
Shinhan Financial Group Co Ltd generates 47352% more annual revenue ($16.56T vs $34.90B). SHG leads profitability with a 32.5% profit margin vs 8.8%. SLF appears more attractively valued with a PEG of 1.58. SHG earns a higher WallStSmart Score of 72/100 (B).
SHG
Strong Buy72
out of 100
Grade: B
SLF
Hold49
out of 100
Grade: D+
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Keeps 33 of every $100 in revenue as profit
Strong operational efficiency at 53.0%
Generating 13.1T in free cash flow
Earnings expanding 22.1% YoY
Reasonable price relative to book value
Generating 4.1B in free cash flow
Areas to Watch
Expensive relative to growth rate
Distress zone — elevated risk
Expensive relative to growth rate
0.2% revenue growth
Earnings declined 48.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : SHG
The strongest argument for SHG centers on P/E Ratio, Price/Book, Profit Margin. Profitability is solid with margins at 32.5% and operating margin at 53.0%. Revenue growth of 14.1% demonstrates continued momentum.
Bull Case : SLF
The strongest argument for SLF centers on Price/Book, Free Cash Flow.
Bear Case : SHG
The primary concerns for SHG are PEG Ratio, Altman Z-Score.
Bear Case : SLF
The primary concerns for SLF are PEG Ratio, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
SHG profiles as a mature stock while SLF is a value play — different risk/reward profiles.
SLF carries more volatility with a beta of 0.82 — expect wider price swings.
SHG is growing revenue faster at 14.1% — sustainability is the question.
SHG generates stronger free cash flow (13.1T), providing more financial flexibility.
Bottom Line
SHG scores higher overall (72/100 vs 49/100), backed by strong 32.5% margins and 14.1% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Shinhan Financial Group Co Ltd
FINANCIAL SERVICES · BANKS - REGIONAL · China
Shinhan Financial Group Co., Ltd. provides financial products and services in South Korea and internationally. The company is headquartered in Seoul, South Korea.
Sun Life Financial Inc.
FINANCIAL SERVICES · INSURANCE - DIVERSIFIED · USA
Sun Life Financial Inc., a financial services company, provides insurance, wealth and asset management solutions to individuals and corporate clients around the world. The company is headquartered in Toronto, Canada.
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