Sonos Inc (SONO)vsWix.Com Ltd (WIX)
SONO
Sonos Inc
$15.06
+1.14%
TECHNOLOGY · Cap: $1.77B
WIX
Wix.Com Ltd
$80.12
-0.27%
TECHNOLOGY · Cap: $4.36B
Smart Verdict
WallStSmart Research — data-driven comparison
Wix.Com Ltd generates 37% more annual revenue ($1.99B vs $1.46B). WIX leads profitability with a 2.5% profit margin vs 1.6%. WIX trades at a lower P/E of 85.0x. WIX earns a higher WallStSmart Score of 51/100 (C-).
SONO
Hold45
out of 100
Grade: D+
WIX
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+43.7%
Fair Value
$29.31
Current Price
$15.06
$14.25 discount
Margin of Safety
+73.7%
Fair Value
$273.98
Current Price
$80.12
$193.86 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 87.5% YoY
Growing faster than its price suggests
Conservative balance sheet, low leverage
Earnings expanding 47.8% YoY
Areas to Watch
Smaller company, higher risk/reward
ROE of 6.2% — below average capital efficiency
1.6% margin — thin
Premium valuation, high expectations priced in
2.5% margin — thin
Premium valuation, high expectations priced in
ROE of -754.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : SONO
The strongest argument for SONO centers on EPS Growth.
Bull Case : WIX
The strongest argument for WIX centers on PEG Ratio, Debt/Equity, EPS Growth. Revenue growth of 13.9% demonstrates continued momentum. PEG of 0.49 suggests the stock is reasonably priced for its growth.
Bear Case : SONO
The primary concerns for SONO are Market Cap, Return on Equity, Profit Margin. A P/E of 87.6x leaves little room for execution misses. Thin 1.6% margins leave little buffer for downturns.
Bear Case : WIX
The primary concerns for WIX are Profit Margin, P/E Ratio, Return on Equity. A P/E of 85.0x leaves little room for execution misses. Thin 2.5% margins leave little buffer for downturns.
Key Dynamics to Monitor
SONO carries more volatility with a beta of 1.94 — expect wider price swings.
WIX is growing revenue faster at 13.9% — sustainability is the question.
WIX generates stronger free cash flow (172M), providing more financial flexibility.
Monitor CONSUMER ELECTRONICS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
WIX scores higher overall (51/100 vs 45/100) and 13.9% revenue growth. SONO offers better value entry with a 43.7% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Sonos Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Sonos, Inc. designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and Asia Pacific. The company is headquartered in Santa Barbara, California.
Wix.Com Ltd
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Wix.com Ltd, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally. The company is headquartered in Tel Aviv, Israel.
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