WPP PLC ADR (WPP)vsZiff Davis Inc (ZD)
WPP
WPP PLC ADR
$15.50
+1.64%
COMMUNICATION SERVICES · Cap: $3.29B
ZD
Ziff Davis Inc
$43.46
-0.80%
COMMUNICATION SERVICES · Cap: $1.72B
Smart Verdict
WallStSmart Research — data-driven comparison
WPP PLC ADR generates 834% more annual revenue ($13.55B vs $1.45B). ZD leads profitability with a 3.3% profit margin vs -1.6%. ZD appears more attractively valued with a PEG of 1.53. ZD earns a higher WallStSmart Score of 51/100 (C-).
WPP
Avoid35
out of 100
Grade: F
ZD
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for WPP.
Margin of Safety
-305.9%
Fair Value
$7.75
Current Price
$43.46
$35.71 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Generating 1.7B in free cash flow
Reasonable price relative to book value
Strong operational efficiency at 21.2%
Areas to Watch
Operating margin of 2.2%
Weak financial health signals
Expensive relative to growth rate
ROE of -5.3% — below average capital efficiency
Expensive relative to growth rate
Premium valuation, high expectations priced in
Distress zone — elevated risk
Smaller company, higher risk/reward
Comparative Analysis Report
WallStSmart ResearchBull Case : WPP
The strongest argument for WPP centers on Free Cash Flow.
Bull Case : ZD
The strongest argument for ZD centers on Price/Book, Operating Margin.
Bear Case : WPP
The primary concerns for WPP are Operating Margin, Piotroski F-Score, PEG Ratio. Debt-to-equity of 2.13 is elevated, increasing financial risk.
Bear Case : ZD
The primary concerns for ZD are PEG Ratio, P/E Ratio, Altman Z-Score. Thin 3.3% margins leave little buffer for downturns.
Key Dynamics to Monitor
WPP profiles as a turnaround stock while ZD is a value play — different risk/reward profiles.
ZD carries more volatility with a beta of 1.41 — expect wider price swings.
WPP is growing revenue faster at -8.3% — sustainability is the question.
WPP generates stronger free cash flow (1.7B), providing more financial flexibility.
Bottom Line
ZD scores higher overall (51/100 vs 35/100). Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
WPP PLC ADR
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.
Visit Website →Ziff Davis Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
J2 Global, Inc. provides Internet services worldwide. The company is headquartered in Los Angeles, California.
Visit Website →Compare with Other ADVERTISING AGENCIES Stocks
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