eBay Inc (EBAY) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
eBay Inc stock (EBAY) is currently trading at $89.55. eBay Inc PE ratio is 20.92. eBay Inc PS ratio (Price-to-Sales) is 3.63. Analyst consensus price target for EBAY is $99.13. WallStSmart rates EBAY as Hold.
- EBAY PE ratio analysis and historical PE chart
- EBAY PS ratio (Price-to-Sales) history and trend
- EBAY intrinsic value — DCF, Graham Number, EPV models
- EBAY stock price prediction 2025 2026 2027 2028 2029 2030
- EBAY fair value vs current price
- EBAY insider transactions and insider buying
- Is EBAY undervalued or overvalued?
- eBay Inc financial analysis — revenue, earnings, cash flow
- EBAY Piotroski F-Score and Altman Z-Score
- EBAY analyst price target and Smart Rating
eBay Inc
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EBAY Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · eBay Inc (EBAY)
EBAY trades 186% above its Graham fair value of $28.97, indicating the stock may be overvalued at current levels.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

Smart Analysis
eBay Inc (EBAY) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in market cap, return on equity, profit margin. Concerns around price/book and eps growth. Fundamentals are solid but monitor weak areas for improvement.
eBay Inc (EBAY) Key Strengths (4)
Every $100 of shareholder equity generates $41 in profit
94.80% of shares held by major funds and institutions
Large-cap company with substantial market presence
Strong profitability: $18 kept per $100 revenue
eBay Inc (EBAY) Areas to Watch (6)
Earnings declining -18.40%, profits shrinking
Very expensive at 8.6x book value
Paying a premium for growth, expensive relative to earnings expansion
Decent operational efficiency, solid but not exceptional
Revenue is fairly priced at 3.63x sales
Solid revenue growth at 15.00% per year
eBay Inc (EBAY) Detailed Analysis Report
Overall Assessment
This company scores 58/100 in our Smart Analysis, earning a C grade. Out of 10 metrics analyzed, 4 register as strengths (avg 9.3/10) while 6 fall into concern territory (avg 4.0/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Return on Equity, Institutional Own., Market Cap. Profitability is solid with Return on Equity at 40.80%, Profit Margin at 18.30%.
The Bear Case
The primary concerns are EPS Growth, Price/Book, PEG Ratio. Some valuation metrics including PEG Ratio (2.04), Price/Sales (3.63), Price/Book (8.64) suggest expensive pricing. Growth concerns include Revenue Growth at 15.00%, EPS Growth at -18.40%, which may limit upside. Profitability pressure is visible in Operating Margin at 16.20%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether EPS Growth improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 40.80% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 15.00% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (Return on Equity, Institutional Own.) and negatives (EPS Growth, Price/Book). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
EBAY Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
EBAY's Price-to-Sales ratio of 3.63x trades 16% below its historical average of 4.34x (27th percentile). The current valuation is 58% below its historical high of 8.54x set in Nov 2006, and 123% above its historical low of 1.63x in Feb 2009.
WallStSmart Analysis Synopsis
Data-driven financial summary for eBay Inc (EBAY) · CONSUMER CYCLICAL › INTERNET RETAIL
The Big Picture
eBay Inc is a mature, profitable business with steady cash generation. Revenue reached 11.1B with 15% growth year-over-year. Profit margins of 18.3% are healthy, with room for further expansion as the business scales.
Key Findings
ROE of 4080.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
Generating 466M in free cash flow and 583M in operating cash flow. Earnings are translating into actual cash generation.
What to Watch Next
Debt management: total debt of 7.4B is significantly higher than cash (1.9B). Monitor refinancing risk.
Sector dynamics: monitor INTERNET RETAIL industry trends, competitive moves, and regulatory changes that could impact eBay Inc.
Bottom Line
eBay Inc is a well-established business delivering consistent profitability with 18.3% margins. The growth phase may be slowing, but strong cash generation and operational efficiency make it suitable for investors seeking reliability over excitement.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About eBay Inc(EBAY)
NASDAQ
CONSUMER CYCLICAL
INTERNET RETAIL
USA
eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website.