WallStSmart

Phoenix New Media Limited (FENG) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target

Phoenix New Media Limited stock (FENG) is currently trading at $1.85. Phoenix New Media Limited PS ratio (Price-to-Sales) is 0.03. Analyst consensus price target for FENG is $5.58. WallStSmart rates FENG as Sell.

  • FENG PE ratio analysis and historical PE chart
  • FENG PS ratio (Price-to-Sales) history and trend
  • FENG intrinsic value — DCF, Graham Number, EPV models
  • FENG stock price prediction 2025 2026 2027 2028 2029 2030
  • FENG fair value vs current price
  • FENG insider transactions and insider buying
  • Is FENG undervalued or overvalued?
  • Phoenix New Media Limited financial analysis — revenue, earnings, cash flow
  • FENG Piotroski F-Score and Altman Z-Score
  • FENG analyst price target and Smart Rating
FENG

Phoenix New Media

NYSECOMMUNICATION SERVICES
$1.85
$0.07 (3.93%)
52W$1.28
$3.65
Target$5.58+201.6%

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WallStSmart

Smart Analysis

Phoenix New Media Limited (FENG) · 10 metrics scored

Smart Score

38
out of 100
Grade: F
Hold
Investment Rating

Category Performance

WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.

Investment Thesis

Strong fundamentals in price/sales, price/book. Concerns around market cap and peg ratio. Mixed signals suggest waiting for clearer direction before acting.

Phoenix New Media Limited (FENG) Key Strengths (2)

Avg Score: 10.0/10
Price/SalesValuation
0.0310/10

Paying less than $1 for every $1 of annual revenue

Price/BookValuation
0.1310/10

Trading below book value, meaning the market prices it less than net assets

Supporting Valuation Data

P/E Ratio
0
Undervalued
Price/Sales (TTM)
0.0281
Undervalued
FENG Target Price
$5.58
210% Upside

Phoenix New Media Limited (FENG) Areas to Watch (8)

Avg Score: 1.8/10
PEG RatioValuation
N/A0/10

PEG ratio is negative or unavailable

EPS GrowthGrowth
-85.70%0/10

Earnings declining -85.70%, profits shrinking

Return on EquityProfitability
0.03%1/10

Very low returns on shareholder equity

Revenue GrowthGrowth
1.90%2/10

Revenue growing slowly at 1.90% annually

Profit MarginProfitability
0.04%2/10

Very thin margins, barely profitable

Institutional Own.Quality
5.73%2/10

Very low institutional interest at 5.73%

Market CapQuality
$22M3/10

Micro-cap company with very limited liquidity and high volatility

Operating MarginProfitability
11.00%4/10

Thin operating margins with cost pressures present

Phoenix New Media Limited (FENG) Detailed Analysis Report

Overall Assessment

This company scores 38/100 in our Smart Analysis, earning a F grade. Out of 10 metrics analyzed, 2 register as strengths (avg 10.0/10) while 8 fall into concern territory (avg 1.8/10). The category breakdown reveals uneven performance, with some areas requiring attention.

The Bull Case

The strongest argument centers on Price/Sales, Price/Book. Valuation metrics including Price/Sales (0.03), Price/Book (0.13) suggest the stock is attractively priced.

The Bear Case

The primary concerns are PEG Ratio, EPS Growth, Return on Equity. Some valuation metrics including PEG Ratio (N/A) suggest expensive pricing. Growth concerns include Revenue Growth at 1.90%, EPS Growth at -85.70%, which may limit upside. Profitability pressure is visible in Return on Equity at 0.03%, Operating Margin at 11.00%, Profit Margin at 0.04%.

Key Dynamics to Monitor

Three factors to monitor going forward. First, whether PEG Ratio improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 0.03% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 1.90% needing to reaccelerate.

Risk Considerations

Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.

Bottom Line

Fundamental challenges outweigh strengths at current levels. PEG Ratio and EPS Growth are the primary drags. Consider waiting for meaningful improvement before committing capital.

Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.

FENG Price-to-Sales(PS) Ratio Chart

Historical valuation based on market cap ÷ trailing 12-month revenue

FENG's Price-to-Sales ratio of 0.03x trades at a 41% premium to its historical average of 0.02x (81th percentile). The current valuation is 72% below its historical high of 0.1x set in May 2011, and Infinity% above its historical low of 0x in Apr 2022. Over the past 12 months, the PS ratio has expanded from ~0.0x, reflecting growing market expectations outpacing revenue growth.

Compare FENG with Competitors

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WallStSmart Analysis Synopsis

Data-driven financial summary for Phoenix New Media Limited (FENG) · COMMUNICATION SERVICESINTERNET CONTENT & INFORMATION

The Big Picture

Phoenix New Media Limited operates as a stable business with moderate growth and solid fundamentals. Revenue reached 766M with 2% growth year-over-year. The company is currently unprofitable, posting a 0.0% profit margin.

Key Findings

Low Return on Equity

ROE of 0.0% suggests the company isn't efficiently converting equity into profits.

What to Watch Next

Margin expansion: can Phoenix New Media Limited push profit margins above 15% as the business scales?

Sector dynamics: monitor INTERNET CONTENT & INFORMATION industry trends, competitive moves, and regulatory changes that could impact Phoenix New Media Limited.

Bottom Line

Phoenix New Media Limited offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.

This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Insider Transactions

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About Phoenix New Media Limited(FENG)

Exchange

NYSE

Sector

COMMUNICATION SERVICES

Industry

INTERNET CONTENT & INFORMATION

Country

China

Phoenix New Media Limited offers content on an integrated Internet platform in the People's Republic of China.