GoPro Inc (GPRO) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
GoPro Inc stock (GPRO) is currently trading at $0.68. GoPro Inc PS ratio (Price-to-Sales) is 0.16. Analyst consensus price target for GPRO is $1.30. WallStSmart rates GPRO as Sell.
- GPRO PE ratio analysis and historical PE chart
- GPRO PS ratio (Price-to-Sales) history and trend
- GPRO intrinsic value — DCF, Graham Number, EPV models
- GPRO stock price prediction 2025 2026 2027 2028 2029 2030
- GPRO fair value vs current price
- GPRO insider transactions and insider buying
- Is GPRO undervalued or overvalued?
- GoPro Inc financial analysis — revenue, earnings, cash flow
- GPRO Piotroski F-Score and Altman Z-Score
- GPRO analyst price target and Smart Rating
GoPro Inc
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Smart Analysis
GoPro Inc (GPRO) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in peg ratio, price/sales, price/book. Concerns around market cap and return on equity. Mixed signals suggest waiting for clearer direction before acting.
GoPro Inc (GPRO) Key Strengths (3)
Paying less than $1 for every $1 of annual revenue
Good growth relative to its price
Trading at 1.34x book value, attractively priced
Supporting Valuation Data
GoPro Inc (GPRO) Areas to Watch (7)
Company is destroying shareholder value
Losing money on operations
Earnings declining -93.70%, profits shrinking
Company is losing money with a negative profit margin
Revenue growing slowly at 0.40% annually
Micro-cap company with very limited liquidity and high volatility
Moderate institutional interest at 45.02%
GoPro Inc (GPRO) Detailed Analysis Report
Overall Assessment
This company scores 39/100 in our Smart Analysis, earning a F grade. Out of 10 metrics analyzed, 3 register as strengths (avg 8.7/10) while 7 fall into concern territory (avg 1.6/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Price/Sales, PEG Ratio, Price/Book. Valuation metrics including PEG Ratio (1.01), Price/Sales (0.16), Price/Book (1.34) suggest the stock is attractively priced.
The Bear Case
The primary concerns are Return on Equity, Operating Margin, EPS Growth. Growth concerns include Revenue Growth at 0.40%, EPS Growth at -93.70%, which may limit upside. Profitability pressure is visible in Return on Equity at -81.90%, Operating Margin at -3.23%, Profit Margin at -14.30%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Return on Equity improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at -81.90% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 0.40% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Fundamental challenges outweigh strengths at current levels. Return on Equity and Operating Margin are the primary drags. Consider waiting for meaningful improvement before committing capital.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
GPRO Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
GPRO's Price-to-Sales ratio of 0.16x trades 17% below its historical average of 0.19x (0th percentile). The current valuation is 34% below its historical high of 0.24x set in Feb 2026, and -1% above its historical low of 0.16x in Mar 2026. Over the past 12 months, the PS ratio has compressed from ~0.2x as trailing revenue scaled faster than the stock price.
WallStSmart Analysis Synopsis
Data-driven financial summary for GoPro Inc (GPRO) · TECHNOLOGY › CONSUMER ELECTRONICS
The Big Picture
GoPro Inc is in a turnaround phase, with management focused on restoring profitability. Revenue reached 652M with 0% growth year-over-year. The company is currently unprofitable, posting a -14.3% profit margin.
Key Findings
Generating 15M in free cash flow and 16M in operating cash flow. Earnings are translating into actual cash generation.
The company is unprofitable with a -14.3% profit margin. The path to breakeven will be the key catalyst.
What to Watch Next
Volatility is elevated with a beta of 1.62, so expect amplified moves relative to the broader market.
Sector dynamics: monitor CONSUMER ELECTRONICS industry trends, competitive moves, and regulatory changes that could impact GoPro Inc.
Bottom Line
GoPro Inc is in turnaround mode. The path to profitability remains the critical question. Speculative investors may see opportunity in the recovery story, but conservative investors should wait for consistent positive earnings before committing capital.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About GoPro Inc(GPRO)
NASDAQ
TECHNOLOGY
CONSUMER ELECTRONICS
USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.