Honest Company Inc (HNST) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Honest Company Inc stock (HNST) is currently trading at $2.93. Honest Company Inc PS ratio (Price-to-Sales) is 0.81. Analyst consensus price target for HNST is $3.50. WallStSmart rates HNST as Sell.
- HNST PE ratio analysis and historical PE chart
- HNST PS ratio (Price-to-Sales) history and trend
- HNST intrinsic value — DCF, Graham Number, EPV models
- HNST stock price prediction 2025 2026 2027 2028 2029 2030
- HNST fair value vs current price
- HNST insider transactions and insider buying
- Is HNST undervalued or overvalued?
- Honest Company Inc financial analysis — revenue, earnings, cash flow
- HNST Piotroski F-Score and Altman Z-Score
- HNST analyst price target and Smart Rating
Honest Company Inc
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Smart Analysis
Honest Company Inc (HNST) · 9 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in price/sales, price/book, eps growth. Concerns around return on equity and operating margin. Mixed signals suggest waiting for clearer direction before acting.
Honest Company Inc (HNST) Key Strengths (3)
Paying less than $1 for every $1 of annual revenue
Earnings per share surging 329.70% year-over-year
Trading at 1.78x book value, attractively priced
Supporting Valuation Data
Honest Company Inc (HNST) Areas to Watch (6)
Company is destroying shareholder value
Revenue declining -11.80%, a shrinking business
Company is losing money with a negative profit margin
Near-zero operating margins, business under pressure
Small-cap company with higher risk but more growth potential
Moderate institutional interest at 44.84%
Supporting Valuation Data
Honest Company Inc (HNST) Detailed Analysis Report
Overall Assessment
This company scores 42/100 in our Smart Analysis, earning a D grade. Out of 9 metrics analyzed, 3 register as strengths (avg 9.3/10) while 6 fall into concern territory (avg 2.0/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Price/Sales, EPS Growth, Price/Book. Valuation metrics including Price/Sales (0.81), Price/Book (1.78) suggest the stock is attractively priced. Growth metrics are encouraging with EPS Growth at 329.70%.
The Bear Case
The primary concerns are Return on Equity, Revenue Growth, Profit Margin. Growth concerns include Revenue Growth at -11.80%, which may limit upside. Profitability pressure is visible in Return on Equity at -9.12%, Operating Margin at 1.27%, Profit Margin at -4.22%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Return on Equity improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at -9.12% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at -11.80% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Fundamental challenges outweigh strengths at current levels. Return on Equity and Revenue Growth are the primary drags. Consider waiting for meaningful improvement before committing capital.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
HNST Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
HNST's Price-to-Sales ratio of 0.81x sits near its historical average of 0.85x (0th percentile), suggesting the market is pricing in steady-state growth. The current valuation is 9% below its historical high of 0.89x set in Mar 2026, and 0% above its historical low of 0.81x in Mar 2026.
Compare HNST with Competitors
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Data-driven financial summary for Honest Company Inc (HNST) · CONSUMER DEFENSIVE › HOUSEHOLD & PERSONAL PRODUCTS
The Big Picture
Honest Company Inc is in a turnaround phase, with management focused on restoring profitability. Revenue reached 371M with 12% decline year-over-year. The company is currently unprofitable, posting a -4.2% profit margin.
Key Findings
Generating 18M in free cash flow and 19M in operating cash flow. Earnings are translating into actual cash generation.
Debt-to-equity ratio of 0.03 indicates a conservative balance sheet with 71M in cash.
Revenue contracted 12% YoY. Worth determining whether this is cyclical or structural.
The company is unprofitable with a -4.2% profit margin. The path to breakeven will be the key catalyst.
What to Watch Next
Volatility is elevated with a beta of 2.26, so expect amplified moves relative to the broader market.
Sector dynamics: monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive moves, and regulatory changes that could impact Honest Company Inc.
Bottom Line
Honest Company Inc is in turnaround mode. The path to profitability remains the critical question. Speculative investors may see opportunity in the recovery story, but conservative investors should wait for consistent positive earnings before committing capital.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions(21 last 3 months)
| Insider | Type | Shares |
|---|---|---|
VON, KUNSSBERG ETIENNE SVP, Supply Chain | Sell | -16,602 |
| Insider | Type | Shares |
|---|---|---|
WINCHELL, STEPHEN Chief Innovation Officer | Sell | -73,685 |
Data sourced from SEC Form 4 filings
Last updated: 11:32:36 AM
About Honest Company Inc(HNST)
NASDAQ
CONSUMER DEFENSIVE
HOUSEHOLD & PERSONAL PRODUCTS
USA
The Honest Company, Inc. manufactures and sells baby, beauty and personal care products. The company is headquartered in Los Angeles, California.