WallStSmart

Kroger Company (KR) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target

Kroger Company stock (KR) is currently trading at $70.36. Kroger Company PE ratio is 46.68. Kroger Company PS ratio (Price-to-Sales) is 0.30. Analyst consensus price target for KR is $74.91. WallStSmart rates KR as Hold.

  • KR PE ratio analysis and historical PE chart
  • KR PS ratio (Price-to-Sales) history and trend
  • KR intrinsic value — DCF, Graham Number, EPV models
  • KR stock price prediction 2025 2026 2027 2028 2029 2030
  • KR fair value vs current price
  • KR insider transactions and insider buying
  • Is KR undervalued or overvalued?
  • Kroger Company financial analysis — revenue, earnings, cash flow
  • KR Piotroski F-Score and Altman Z-Score
  • KR analyst price target and Smart Rating
KR

Kroger Company

NYSECONSUMER DEFENSIVE
$70.36
$1.52 (-2.11%)
52W$58.31
$76.58
Target$74.91+6.5%

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IV

KR Intrinsic Value Analysis for Value Investors

Benjamin Graham Formula · Kroger Company (KR)

Margin of Safety
+4.7%
Fair Value
KR Fair Value
$72.07
Graham Formula
Current Price
$70.36
$1.71 below fair value
Undervalued
Fair: $72.07
Overvalued
Price $70.36
Graham IV $72.07
Analyst $74.91

KR is trading near its Graham intrinsic value of $72.07, suggesting the stock is reasonably priced at current levels.

Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

WallStSmart

Smart Analysis

Kroger Company (KR) · 10 metrics scored

Smart Score

55
out of 100
Grade: C
Buy
Investment Rating

Category Performance

WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.

Investment Thesis

Strong fundamentals in market cap, price/sales, eps growth. Concerns around operating margin and price/book. Fundamentals are solid but monitor weak areas for improvement.

Kroger Company (KR) Key Strengths (4)

Avg Score: 9.8/10
Price/SalesValuation
0.3010/10

Paying less than $1 for every $1 of annual revenue

EPS GrowthGrowth
50.10%10/10

Earnings per share surging 50.10% year-over-year

Institutional Own.Quality
81.60%10/10

81.60% of shares held by major funds and institutions

Market CapQuality
$44.13B9/10

Large-cap company with substantial market presence

Supporting Valuation Data

Forward P/E
13.99
Attractive
Price/Sales (TTM)
0.299
Undervalued
EV/Revenue
0.441
Undervalued

Kroger Company (KR) Areas to Watch (6)

Avg Score: 3.0/10
Operating MarginProfitability
3.52%1/10

Near-zero operating margins, business under pressure

Price/BookValuation
7.572/10

Very expensive at 7.6x book value

Revenue GrowthGrowth
1.20%2/10

Revenue growing slowly at 1.20% annually

Profit MarginProfitability
0.69%2/10

Very thin margins, barely profitable

Return on EquityProfitability
14.40%5/10

Moderate profitability with room for improvement

PEG RatioValuation
1.736/10

Growth is fairly priced, not cheap, not expensive

Supporting Valuation Data

P/E Ratio
46.68
Overvalued
Trailing P/E
46.68
Overvalued

Kroger Company (KR) Detailed Analysis Report

Overall Assessment

This company scores 55/100 in our Smart Analysis, earning a C grade. Out of 10 metrics analyzed, 4 register as strengths (avg 9.8/10) while 6 fall into concern territory (avg 3.0/10). The category breakdown reveals uneven performance, with some areas requiring attention.

The Bull Case

The strongest argument centers on Price/Sales, EPS Growth, Institutional Own.. Valuation metrics including Price/Sales (0.30) suggest the stock is attractively priced. Growth metrics are encouraging with EPS Growth at 50.10%.

The Bear Case

The primary concerns are Operating Margin, Price/Book, Revenue Growth. Some valuation metrics including PEG Ratio (1.73), Price/Book (7.57) suggest expensive pricing. Growth concerns include Revenue Growth at 1.20%, which may limit upside. Profitability pressure is visible in Return on Equity at 14.40%, Operating Margin at 3.52%, Profit Margin at 0.69%.

Key Dynamics to Monitor

Three factors to monitor going forward. First, whether Operating Margin improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 14.40% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 1.20% needing to reaccelerate.

Risk Considerations

Based on the metric profile, this is a moderate-to-high risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.

Bottom Line

Mixed fundamentals with both positives (Price/Sales, EPS Growth) and negatives (Operating Margin, Price/Book). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.

Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.

KR Price-to-Sales(PS) Ratio Chart

Historical valuation based on market cap ÷ trailing 12-month revenue

KR's Price-to-Sales ratio of 0.30x trades 21% below its historical average of 0.38x (27th percentile). The current valuation is 57% below its historical high of 0.69x set in Mar 2015, and 99% above its historical low of 0.15x in Sep 2017.

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WallStSmart Analysis Synopsis

Data-driven financial summary for Kroger Company (KR) · CONSUMER DEFENSIVEGROCERY STORES

The Big Picture

Kroger Company is a strong growth company balancing expansion with improving profitability. Revenue reached 147.6B with 120% growth year-over-year. Profit margins are strong at 69.0%, reflecting pricing power and operational efficiency.

Key Findings

Strong Revenue Growth

Revenue growing at 120% YoY, reaching 147.6B. This pace significantly outperforms most GROCERY STORES peers.

Excellent Capital Efficiency

ROE of 1440.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.

What to Watch Next

Growth sustainability: can Kroger Company maintain 120%+ revenue growth, or will competition slow it down?

Sector dynamics: monitor GROCERY STORES industry trends, competitive moves, and regulatory changes that could impact Kroger Company.

Bottom Line

Kroger Company offers an attractive blend of growth (120% revenue expansion) and improving fundamentals. The company is transitioning from pure growth to profitable growth, a critical inflection point. Watch for sustained margin expansion as the key signal.

This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Insider Transactions(90 last 3 months)

Total Buys
43
Total Sells
47
Dec 31, 2025(1 transaction)
CHAO, ELAINE L.
Director
Buy
Shares
+407.008

Data sourced from SEC Form 4 filings

Last updated: 8:26:12 AM

About Kroger Company(KR)

Exchange

NYSE

Sector

CONSUMER DEFENSIVE

Industry

GROCERY STORES

Country

USA

The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.