Nike Inc (NKE) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Nike Inc stock (NKE) is currently trading at $52.98. Nike Inc PE ratio is 30.98. Nike Inc PS ratio (Price-to-Sales) is 1.69. Analyst consensus price target for NKE is $75.61. WallStSmart rates NKE as Underperform.
Nike Inc (NKE) stock price prediction for 2030: Base case $40.44. Bull case $50.54. Bear case $30.33. See full NKE 2030 price forecast and methodology on WallStSmart.
- NKE PE ratio analysis and historical PE chart
- NKE PS ratio (Price-to-Sales) history and trend
- NKE intrinsic value — DCF, Graham Number, EPV models
- NKE stock price prediction 2025 2026 2027 2028 2029 2030
- NKE fair value vs current price
- NKE insider transactions and insider buying
- Is NKE undervalued or overvalued?
- Nike Inc financial analysis — revenue, earnings, cash flow
- NKE Piotroski F-Score and Altman Z-Score
- NKE analyst price target and Smart Rating
Nike Inc
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NKE Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Nike Inc (NKE)
NKE trades 436% above its Graham fair value of $11.63, indicating the stock may be overvalued at current levels.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

Smart Analysis
Nike Inc (NKE) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in market cap, peg ratio, price/sales. Concerns around operating margin and price/book. Mixed signals suggest waiting for clearer direction before acting.
Nike Inc (NKE) Key Strengths (5)
83.52% of shares held by major funds and institutions
Large-cap company with substantial market presence
Good growth relative to its price
Paying $1.69 for every $1 of annual revenue
Solid profitability: $18 profit per $100 equity
Supporting Valuation Data
Nike Inc (NKE) Areas to Watch (5)
Earnings declining -32.10%, profits shrinking
Very thin margins with limited operational efficiency
Very expensive at 5.5x book value
Revenue growing slowly at 0.60% annually
Thin profit margins with limited profitability
Supporting Valuation Data
Nike Inc (NKE) Detailed Analysis Report
Overall Assessment
This company scores 50/100 in our Smart Analysis, earning a D+ grade. Out of 10 metrics analyzed, 5 register as strengths (avg 8.4/10) while 5 fall into concern territory (avg 2.0/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Institutional Own., Market Cap, PEG Ratio. Valuation metrics including PEG Ratio (1.15), Price/Sales (1.69) suggest the stock is attractively priced. Profitability is solid with Return on Equity at 17.90%.
The Bear Case
The primary concerns are EPS Growth, Operating Margin, Price/Book. Some valuation metrics including Price/Book (5.50) suggest expensive pricing. Growth concerns include Revenue Growth at 0.60%, EPS Growth at -32.10%, which may limit upside. Profitability pressure is visible in Operating Margin at 8.10%, Profit Margin at 5.43%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether EPS Growth improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 17.90% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 0.60% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. Strengths and concerns are roughly balanced. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (Institutional Own., Market Cap) and negatives (EPS Growth, Operating Margin). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
NKE Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
NKE's Price-to-Sales ratio of 1.69x trades at a deep discount to its historical average of 5.87x (1th percentile). The current valuation is 88% below its historical high of 14.19x set in Feb 2007, and 1% above its historical low of 1.67x in Mar 2026.
WallStSmart Analysis Synopsis
Data-driven financial summary for Nike Inc (NKE) · CONSUMER CYCLICAL › FOOTWEAR & ACCESSORIES
The Big Picture
Nike Inc is in a high-growth phase, prioritizing rapid expansion over margins. Revenue reached 46.5B with 60% growth year-over-year. Profit margins are thin at 5.4%, typical for companies in this phase that are reinvesting heavily in growth.
Key Findings
Revenue growing at 60% YoY, reaching 46.5B. This pace significantly outperforms most FOOTWEAR & ACCESSORIES peers.
ROE of 1790.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
What to Watch Next
Margin expansion: can Nike Inc push profit margins above 15% as the business scales?
Growth sustainability: can Nike Inc maintain 60%+ revenue growth, or will competition slow it down?
Dividend sustainability with a current yield of 3.0%. Watch payout ratio and free cash flow coverage.
Sector dynamics: monitor FOOTWEAR & ACCESSORIES industry trends, competitive moves, and regulatory changes that could impact Nike Inc.
Bottom Line
Nike Inc is a high-conviction growth story with revenue accelerating at 60% while profitability is still developing. For growth-oriented investors, the trajectory is compelling. For value investors, the thin 5.4% margins and premium valuation suggest patience until the unit economics mature further.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About Nike Inc(NKE)
NYSE
CONSUMER CYCLICAL
FOOTWEAR & ACCESSORIES
USA
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.