ServiceNow Inc (NOW) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
ServiceNow Inc stock (NOW) is currently trading at $103.06. ServiceNow Inc PE ratio is 62.66. ServiceNow Inc PS ratio (Price-to-Sales) is 8.32. Analyst consensus price target for NOW is $188.67. WallStSmart rates NOW as Hold.
ServiceNow Inc (NOW) stock price prediction for 2030: Base case $76.73. Bull case $95.92. Bear case $57.55. See full NOW 2030 price forecast and methodology on WallStSmart.
- NOW PE ratio analysis and historical PE chart
- NOW PS ratio (Price-to-Sales) history and trend
- NOW intrinsic value — DCF, Graham Number, EPV models
- NOW stock price prediction 2025 2026 2027 2028 2029 2030
- NOW fair value vs current price
- NOW insider transactions and insider buying
- Is NOW undervalued or overvalued?
- ServiceNow Inc financial analysis — revenue, earnings, cash flow
- NOW Piotroski F-Score and Altman Z-Score
- NOW analyst price target and Smart Rating
ServiceNow Inc
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NOW Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · ServiceNow Inc (NOW)
NOW trades 404% above its Graham fair value of $20.44, indicating the stock may be overvalued at current levels.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.
Smart Analysis
ServiceNow Inc (NOW) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in market cap, peg ratio, revenue growth. Concerns around price/sales and price/book. Fundamentals are solid but monitor weak areas for improvement.
ServiceNow Inc (NOW) Key Strengths (5)
90.04% of shares held by major funds and institutions
Large-cap company with substantial market presence
Good growth relative to its price
Strong revenue growth at 20.70% annually
Solid profitability: $16 profit per $100 equity
Supporting Valuation Data
ServiceNow Inc (NOW) Areas to Watch (5)
Very expensive at 8.3x annual revenue
Very expensive at 8.9x book value
Earnings barely growing at 3.40%
Decent operational efficiency, solid but not exceptional
Decent profitability, keeps $13 per $100 revenue
Supporting Valuation Data
ServiceNow Inc (NOW) Detailed Analysis Report
Overall Assessment
This company scores 56/100 in our Smart Analysis, earning a C grade. Out of 10 metrics analyzed, 5 register as strengths (avg 8.4/10) while 5 fall into concern territory (avg 3.6/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Institutional Own., Market Cap, PEG Ratio. Valuation metrics including PEG Ratio (1.06) suggest the stock is attractively priced. Profitability is solid with Return on Equity at 15.50%. Growth metrics are encouraging with Revenue Growth at 20.70%.
The Bear Case
The primary concerns are Price/Sales, Price/Book, EPS Growth. Some valuation metrics including Price/Sales (8.32), Price/Book (8.91) suggest expensive pricing. Growth concerns include EPS Growth at 3.40%, which may limit upside. Profitability pressure is visible in Operating Margin at 16.50%, Profit Margin at 13.20%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Price/Sales improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 15.50% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 20.70% strong but requiring continuation.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. Strengths and concerns are roughly balanced. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (Institutional Own., Market Cap) and negatives (Price/Sales, Price/Book). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
NOW Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
NOW's Price-to-Sales ratio of 8.32x trades at a deep discount to its historical average of 61.53x (0th percentile). The current valuation is 94% below its historical high of 130.14x set in Sep 2021, and 0% above its historical low of 8.32x in Mar 2026. Over the past 12 months, the PS ratio has compressed from ~75.9x as trailing revenue scaled faster than the stock price.
WallStSmart Analysis Synopsis
Data-driven financial summary for ServiceNow Inc (NOW) · TECHNOLOGY › SOFTWARE - APPLICATION
The Big Picture
ServiceNow Inc is a strong growth company balancing expansion with improving profitability. Revenue reached 13.3B with 21% growth year-over-year. Profit margins of 13.2% are healthy, with room for further expansion as the business scales.
Key Findings
ROE of 1550.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
Generating 2.0B in free cash flow and 2.2B in operating cash flow. Earnings are translating into actual cash generation.
What to Watch Next
Margin expansion: can ServiceNow Inc push profit margins above 15% as the business scales?
Growth sustainability: can ServiceNow Inc maintain 21%+ revenue growth, or will competition slow it down?
Valuation compression risk at a P/E of 62.7x. Any growth miss could trigger a sharp correction.
Sector dynamics: monitor SOFTWARE - APPLICATION industry trends, competitive moves, and regulatory changes that could impact ServiceNow Inc.
Bottom Line
ServiceNow Inc offers an attractive blend of growth (21% revenue expansion) and improving fundamentals. The company is transitioning from pure growth to profitable growth, a critical inflection point. Watch for sustained margin expansion as the key signal.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions(168 last 3 months)
| Insider | Type | Shares |
|---|---|---|
FIPPS, PAUL President, Global Customer Ops | Sell | -3,696 |
| Insider | Type | Shares |
|---|---|---|
FIPPS, PAUL President, Global Customer Ops | Sell | -9,641 |
Data sourced from SEC Form 4 filings
Last updated: 8:21:55 AM
About ServiceNow Inc(NOW)
NYSE
TECHNOLOGY
SOFTWARE - APPLICATION
USA
ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.