Pineapple Financial Inc. (PAPL) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Pineapple Financial Inc. stock (PAPL) is currently trading at $0.72. Pineapple Financial Inc. PS ratio (Price-to-Sales) is 6.10. Analyst consensus price target for PAPL is $5.00. WallStSmart rates PAPL as Sell.
- PAPL PE ratio analysis and historical PE chart
- PAPL PS ratio (Price-to-Sales) history and trend
- PAPL intrinsic value — DCF, Graham Number, EPV models
- PAPL stock price prediction 2025 2026 2027 2028 2029 2030
- PAPL fair value vs current price
- PAPL insider transactions and insider buying
- Is PAPL undervalued or overvalued?
- Pineapple Financial Inc. financial analysis — revenue, earnings, cash flow
- PAPL Piotroski F-Score and Altman Z-Score
- PAPL analyst price target and Smart Rating
Pineapple Financial Inc.
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Smart Analysis
Pineapple Financial Inc. (PAPL) · 7 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Concerns around market cap and return on equity. Significant fundamental concerns warrant caution or avoidance.
Pineapple Financial Inc. (PAPL) Key Strengths (0)
Supporting Valuation Data
Pineapple Financial Inc. (PAPL) Areas to Watch (7)
Company is destroying shareholder value
Losing money on operations
Revenue declining -5.80%, a shrinking business
Very expensive at 40.7x book value
Very low institutional interest at 0.56%
Micro-cap company with very limited liquidity and high volatility
Premium valuation at 6.1x annual revenue
Supporting Valuation Data
Pineapple Financial Inc. (PAPL) Detailed Analysis Report
Overall Assessment
This company scores 11/100 in our Smart Analysis, earning a F grade. Out of 7 metrics analyzed, 0 register as strengths (avg 0/10) while 7 fall into concern territory (avg 1.6/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
Limited fundamental strengths were identified. The bull case requires improvement in core metrics.
The Bear Case
The primary concerns are Return on Equity, Operating Margin, Revenue Growth. Some valuation metrics including Price/Sales (6.10), Price/Book (40.70) suggest expensive pricing. Growth concerns include Revenue Growth at -5.80%, which may limit upside. Profitability pressure is visible in Return on Equity at -322.60%, Operating Margin at -25.30%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Return on Equity improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at -322.60% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at -5.80% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Fundamental challenges outweigh strengths at current levels. Return on Equity and Operating Margin are the primary drags. Consider waiting for meaningful improvement before committing capital.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
PAPL Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
PAPL's Price-to-Sales ratio of 6.10x trades at a deep discount to its historical average of 13.19x (32th percentile). The current valuation is 88% below its historical high of 49.53x set in Sep 2025, and 635% above its historical low of 0.83x in May 2025. Over the past 12 months, the PS ratio has expanded from ~2.8x, reflecting growing market expectations outpacing revenue growth.
WallStSmart Analysis Synopsis
Data-driven financial summary for Pineapple Financial Inc. (PAPL) · FINANCIAL SERVICES › MORTGAGE FINANCE
The Big Picture
Pineapple Financial Inc. operates as a stable business with moderate growth and solid fundamentals. Revenue reached 3M with 6% decline year-over-year. The company is currently unprofitable, posting a 0.0% profit margin.
Key Findings
Debt-to-equity ratio of -0.24 indicates a conservative balance sheet with 1M in cash.
Revenue contracted 6% YoY. Worth determining whether this is cyclical or structural.
Free cash flow is -491,670, meaning the company is burning cash. This may be acceptable for high-growth companies investing heavily.
What to Watch Next
Volatility is elevated with a beta of 2.63, so expect amplified moves relative to the broader market.
Sector dynamics: monitor MORTGAGE FINANCE industry trends, competitive moves, and regulatory changes that could impact Pineapple Financial Inc..
Bottom Line
Pineapple Financial Inc. offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About Pineapple Financial Inc.(PAPL)
NYSE MKT
FINANCIAL SERVICES
MORTGAGE FINANCE
USA
Pineapple Financial Inc. is a mortgage technology and brokerage company in Canada. The company is headquartered in North York, Canada.