Purple Innovation Inc (PRPL) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Purple Innovation Inc stock (PRPL) is currently trading at $0.58. Purple Innovation Inc PS ratio (Price-to-Sales) is 0.17. Analyst consensus price target for PRPL is $2.53. WallStSmart rates PRPL as Sell.
- PRPL PE ratio analysis and historical PE chart
- PRPL PS ratio (Price-to-Sales) history and trend
- PRPL intrinsic value — DCF, Graham Number, EPV models
- PRPL stock price prediction 2025 2026 2027 2028 2029 2030
- PRPL fair value vs current price
- PRPL insider transactions and insider buying
- Is PRPL undervalued or overvalued?
- Purple Innovation Inc financial analysis — revenue, earnings, cash flow
- PRPL Piotroski F-Score and Altman Z-Score
- PRPL analyst price target and Smart Rating
Purple Innovation Inc
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Smart Analysis
Purple Innovation Inc (PRPL) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in price/sales, price/book, institutional own.. Concerns around market cap and return on equity. Mixed signals suggest waiting for clearer direction before acting.
Purple Innovation Inc (PRPL) Key Strengths (3)
Paying less than $1 for every $1 of annual revenue
Trading at 1.74x book value, attractively priced
59.59% held by institutions, strong professional interest
Supporting Valuation Data
Purple Innovation Inc (PRPL) Areas to Watch (7)
Company is destroying shareholder value
Losing money on operations
Earnings declining -60.20%, profits shrinking
Company is losing money with a negative profit margin
Revenue growing slowly at 0.10% annually
Micro-cap company with very limited liquidity and high volatility
Paying a premium for growth, expensive relative to earnings expansion
Supporting Valuation Data
Purple Innovation Inc (PRPL) Detailed Analysis Report
Overall Assessment
This company scores 37/100 in our Smart Analysis, earning a F grade. Out of 10 metrics analyzed, 3 register as strengths (avg 8.7/10) while 7 fall into concern territory (avg 1.3/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Price/Sales, Price/Book, Institutional Own.. Valuation metrics including Price/Sales (0.17), Price/Book (1.74) suggest the stock is attractively priced.
The Bear Case
The primary concerns are Return on Equity, Operating Margin, EPS Growth. Some valuation metrics including PEG Ratio (2.00) suggest expensive pricing. Growth concerns include Revenue Growth at 0.10%, EPS Growth at -60.20%, which may limit upside. Profitability pressure is visible in Return on Equity at -10271.00%, Operating Margin at -5.76%, Profit Margin at -12.40%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Return on Equity improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at -10271.00% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 0.10% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Fundamental challenges outweigh strengths at current levels. Return on Equity and Operating Margin are the primary drags. Consider waiting for meaningful improvement before committing capital.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
PRPL Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
PRPL's Price-to-Sales ratio of 0.17x trades at a deep discount to its historical average of 1.97x (10th percentile). The current valuation is 98% below its historical high of 7.75x set in Nov 2020, and 29% above its historical low of 0.13x in Nov 2023.
WallStSmart Analysis Synopsis
Data-driven financial summary for Purple Innovation Inc (PRPL) · CONSUMER CYCLICAL › FURNISHINGS, FIXTURES & APPLIANCES
The Big Picture
Purple Innovation Inc is in a turnaround phase, with management focused on restoring profitability. Revenue reached 457M with 0% growth year-over-year. The company is currently unprofitable, posting a -12.4% profit margin.
Key Findings
The company is unprofitable with a -12.4% profit margin. The path to breakeven will be the key catalyst.
Free cash flow is -2M, meaning the company is burning cash. This may be acceptable for high-growth companies investing heavily.
What to Watch Next
Volatility is elevated with a beta of 1.89, so expect amplified moves relative to the broader market.
Sector dynamics: monitor FURNISHINGS, FIXTURES & APPLIANCES industry trends, competitive moves, and regulatory changes that could impact Purple Innovation Inc.
Bottom Line
Purple Innovation Inc is in turnaround mode. The path to profitability remains the critical question. Speculative investors may see opportunity in the recovery story, but conservative investors should wait for consistent positive earnings before committing capital.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About Purple Innovation Inc(PRPL)
NASDAQ
CONSUMER CYCLICAL
FURNISHINGS, FIXTURES & APPLIA...
USA
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company is headquartered in Lehi, Utah.