WallStSmart

Under Armour Inc C (UA) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target

Under Armour Inc C stock (UA) is currently trading at $5.85. Under Armour Inc C PS ratio (Price-to-Sales) is 0.49. Analyst consensus price target for UA is $14.00. WallStSmart rates UA as Sell.

  • UA PE ratio analysis and historical PE chart
  • UA PS ratio (Price-to-Sales) history and trend
  • UA intrinsic value — DCF, Graham Number, EPV models
  • UA stock price prediction 2025 2026 2027 2028 2029 2030
  • UA fair value vs current price
  • UA insider transactions and insider buying
  • Is UA undervalued or overvalued?
  • Under Armour Inc C financial analysis — revenue, earnings, cash flow
  • UA Piotroski F-Score and Altman Z-Score
  • UA analyst price target and Smart Rating
UA

Under Armour Inc C

NYSECONSUMER CYCLICAL
$5.85
$0.05 (-0.85%)
52W$3.95
$7.91
Target$14.00+139.3%

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WallStSmart

Smart Analysis

Under Armour Inc C (UA) · 10 metrics scored

Smart Score

39
out of 100
Grade: F
Hold
Investment Rating

Category Performance

WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.

Investment Thesis

Strong fundamentals in price/sales, price/book, institutional own.. Concerns around return on equity and operating margin. Mixed signals suggest waiting for clearer direction before acting.

Under Armour Inc C (UA) Key Strengths (4)

Avg Score: 8.8/10
Price/SalesValuation
0.4910/10

Paying less than $1 for every $1 of annual revenue

Institutional Own.Quality
79.14%10/10

79.14% of shares held by major funds and institutions

Price/BookValuation
1.708/10

Trading at 1.70x book value, attractively priced

Market CapQuality
$2.43B7/10

Mid-cap company balancing growth potential with stability

Supporting Valuation Data

Price/Sales (TTM)
0.489
Undervalued
EV/Revenue
0.741
Undervalued
UA Target Price
$14
115% Upside

Under Armour Inc C (UA) Areas to Watch (6)

Avg Score: 0.7/10
Return on EquityProfitability
-30.40%0/10

Company is destroying shareholder value

Operating MarginProfitability
-5.43%0/10

Losing money on operations

Revenue GrowthGrowth
-5.20%0/10

Revenue declining -5.20%, a shrinking business

EPS GrowthGrowth
-98.90%0/10

Earnings declining -98.90%, profits shrinking

Profit MarginProfitability
-10.40%0/10

Company is losing money with a negative profit margin

PEG RatioValuation
2.104/10

Paying a premium for growth, expensive relative to earnings expansion

Supporting Valuation Data

Forward P/E
51.81
Expensive

Under Armour Inc C (UA) Detailed Analysis Report

Overall Assessment

This company scores 39/100 in our Smart Analysis, earning a F grade. Out of 10 metrics analyzed, 4 register as strengths (avg 8.8/10) while 6 fall into concern territory (avg 0.7/10). The category breakdown reveals uneven performance, with some areas requiring attention.

The Bull Case

The strongest argument centers on Price/Sales, Institutional Own., Price/Book. Valuation metrics including Price/Sales (0.49), Price/Book (1.70) suggest the stock is attractively priced.

The Bear Case

The primary concerns are Return on Equity, Operating Margin, Revenue Growth. Some valuation metrics including PEG Ratio (2.10) suggest expensive pricing. Growth concerns include Revenue Growth at -5.20%, EPS Growth at -98.90%, which may limit upside. Profitability pressure is visible in Return on Equity at -30.40%, Operating Margin at -5.43%, Profit Margin at -10.40%.

Key Dynamics to Monitor

Three factors to monitor going forward. First, whether Return on Equity improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at -30.40% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at -5.20% needing to reaccelerate.

Risk Considerations

Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.

Bottom Line

Fundamental challenges outweigh strengths at current levels. Return on Equity and Operating Margin are the primary drags. Consider waiting for meaningful improvement before committing capital.

Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.

UA Price-to-Sales(PS) Ratio Chart

Historical valuation based on market cap ÷ trailing 12-month revenue

UA's Price-to-Sales ratio of 0.49x sits near its historical average of 0.54x (0th percentile), suggesting the market is pricing in steady-state growth. The current valuation is 21% below its historical high of 0.62x set in Mar 2026, and 0% above its historical low of 0.49x in Mar 2026. Over the past 12 months, the PS ratio has compressed from ~0.6x as trailing revenue scaled faster than the stock price.

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WallStSmart Analysis Synopsis

Data-driven financial summary for Under Armour Inc C (UA) · CONSUMER CYCLICALAPPAREL MANUFACTURING

The Big Picture

Under Armour Inc C is in a turnaround phase, with management focused on restoring profitability. Revenue reached 5.0B with 5% decline year-over-year. The company is currently unprofitable, posting a -10.4% profit margin.

Key Findings

Cash Flow Positive

Generating 262M in free cash flow and 278M in operating cash flow. Earnings are translating into actual cash generation.

Revenue Decline

Revenue contracted 5% YoY. Worth determining whether this is cyclical or structural.

Operating at a Loss

The company is unprofitable with a -10.4% profit margin. The path to breakeven will be the key catalyst.

What to Watch Next

Volatility is elevated with a beta of 1.77, so expect amplified moves relative to the broader market.

Sector dynamics: monitor APPAREL MANUFACTURING industry trends, competitive moves, and regulatory changes that could impact Under Armour Inc C.

Bottom Line

Under Armour Inc C is in turnaround mode. The path to profitability remains the critical question. Speculative investors may see opportunity in the recovery story, but conservative investors should wait for consistent positive earnings before committing capital.

This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Insider Transactions(26 last 3 months)

Total Buys
25
Total Sells
1
Feb 15, 2026(1 transaction)
AUMEN, ERIC J
Chief Accounting Officer
Sell
Shares
-2,376
Jan 23, 2026(1 transaction)
WATSA, V PREM ET AL
10% Owner
Buy
Shares
+928,397
Jan 22, 2026(1 transaction)
WATSA, V PREM ET AL
10% Owner
Buy
Shares
+411,057
Jan 21, 2026(1 transaction)
WATSA, V PREM ET AL
10% Owner
Buy
Shares
+5,000,000
Jan 20, 2026(1 transaction)
WATSA, V PREM ET AL
10% Owner
Buy
Shares
+1,769,581
Jan 16, 2026(1 transaction)
WATSA, V PREM ET AL
10% Owner
Buy
Shares
+1,837,686

Data sourced from SEC Form 4 filings

Last updated: 11:32:45 AM

About Under Armour Inc C(UA)

Exchange

NYSE

Sector

CONSUMER CYCLICAL

Industry

APPAREL MANUFACTURING

Country

USA

Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland.