Vera Bradley Inc (VRA) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Vera Bradley Inc stock (VRA) is currently trading at $3.43. Vera Bradley Inc PS ratio (Price-to-Sales) is 0.36. Analyst consensus price target for VRA is $4.00. WallStSmart rates VRA as Sell.
- VRA PE ratio analysis and historical PE chart
- VRA PS ratio (Price-to-Sales) history and trend
- VRA intrinsic value — DCF, Graham Number, EPV models
- VRA stock price prediction 2025 2026 2027 2028 2029 2030
- VRA fair value vs current price
- VRA insider transactions and insider buying
- Is VRA undervalued or overvalued?
- Vera Bradley Inc financial analysis — revenue, earnings, cash flow
- VRA Piotroski F-Score and Altman Z-Score
- VRA analyst price target and Smart Rating
Vera Bradley Inc
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Smart Analysis
Vera Bradley Inc (VRA) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in peg ratio, price/sales, price/book. Concerns around market cap and return on equity. Mixed signals suggest waiting for clearer direction before acting.
Vera Bradley Inc (VRA) Key Strengths (3)
Paying less than $1 for every $1 of annual revenue
Trading below book value, meaning the market prices it less than net assets
Good growth relative to its price
Supporting Valuation Data
Vera Bradley Inc (VRA) Areas to Watch (7)
Company is destroying shareholder value
Losing money on operations
Revenue declining -24.60%, a shrinking business
Earnings declining -36.60%, profits shrinking
Company is losing money with a negative profit margin
Micro-cap company with very limited liquidity and high volatility
Moderate institutional interest at 41.16%
Supporting Valuation Data
Vera Bradley Inc (VRA) Detailed Analysis Report
Overall Assessment
This company scores 40/100 in our Smart Analysis, earning a F grade. Out of 10 metrics analyzed, 3 register as strengths (avg 9.3/10) while 7 fall into concern territory (avg 1.3/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Price/Sales, Price/Book, PEG Ratio. Valuation metrics including PEG Ratio (1.15), Price/Sales (0.36), Price/Book (0.72) suggest the stock is attractively priced.
The Bear Case
The primary concerns are Return on Equity, Operating Margin, Revenue Growth. Growth concerns include Revenue Growth at -24.60%, EPS Growth at -36.60%, which may limit upside. Profitability pressure is visible in Return on Equity at -44.40%, Operating Margin at -2.22%, Profit Margin at -29.40%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Return on Equity improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at -44.40% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at -24.60% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Fundamental challenges outweigh strengths at current levels. Return on Equity and Operating Margin are the primary drags. Consider waiting for meaningful improvement before committing capital.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
VRA Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
VRA's Price-to-Sales ratio of 0.36x trades at a 23% premium to its historical average of 0.29x (86th percentile). The current valuation is 1% below its historical high of 0.36x set in Mar 2026, and 62% above its historical low of 0.22x in Mar 2026. Over the past 12 months, the PS ratio has expanded from ~0.2x, reflecting growing market expectations outpacing revenue growth.
WallStSmart Analysis Synopsis
Data-driven financial summary for Vera Bradley Inc (VRA) · CONSUMER CYCLICAL › FOOTWEAR & ACCESSORIES
The Big Picture
Vera Bradley Inc is in a turnaround phase, with management focused on restoring profitability. Revenue reached 333M with 25% decline year-over-year. The company is currently unprofitable, posting a -29.4% profit margin.
Key Findings
Generating 40M in free cash flow and 41M in operating cash flow. Earnings are translating into actual cash generation.
Revenue contracted 25% YoY. Worth determining whether this is cyclical or structural.
The company is unprofitable with a -29.4% profit margin. The path to breakeven will be the key catalyst.
What to Watch Next
Volatility is elevated with a beta of 1.77, so expect amplified moves relative to the broader market.
Sector dynamics: monitor FOOTWEAR & ACCESSORIES industry trends, competitive moves, and regulatory changes that could impact Vera Bradley Inc.
Bottom Line
Vera Bradley Inc is in turnaround mode. The path to profitability remains the critical question. Speculative investors may see opportunity in the recovery story, but conservative investors should wait for consistent positive earnings before committing capital.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions(1 last 3 months)
| Insider | Type | Shares |
|---|---|---|
BICKLEY, IAN Director, Chief Executive Officer | Buy | +147,929 |
Data sourced from SEC Form 4 filings
Last updated: 8:25:27 AM
About Vera Bradley Inc(VRA)
NASDAQ
CONSUMER CYCLICAL
FOOTWEAR & ACCESSORIES
USA
Vera Bradley, Inc. designs, manufactures and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. The company is headquartered in Roanoke, Indiana.