Automatic Data Processing Inc (ADP)vsRekor Systems Inc (REKR)
ADP
Automatic Data Processing Inc
$307.92
+0.51%
TECHNOLOGY · Cap: $116.00B
REKR
Rekor Systems Inc
$0.32
-2.02%
TECHNOLOGY · Cap: $49.33M
Smart Verdict
WallStSmart Research — data-driven comparison
Automatic Data Processing Inc generates 44588% more annual revenue ($22.26B vs $49.82M). ADP leads profitability with a 20.3% profit margin vs -43.8%. ADP earns a higher WallStSmart Score of 64/100 (C+).
ADP
Buy64
out of 100
Grade: C+
REKR
Avoid32
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-79.9%
Fair Value
$168.59
Current Price
$307.92
$139.33 premium
Margin of Safety
+88.8%
Fair Value
$7.75
Current Price
$0.32
$7.43 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 89 in profit
Large-cap with strong market position
Keeps 20 of every $100 in revenue as profit
Strong operational efficiency at 26.7%
Reasonable price relative to book value
Areas to Watch
Moderate valuation
Elevated debt levels
Weak financial health signals
Expensive relative to growth rate
2.5% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -86.9% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : ADP
The strongest argument for ADP centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 20.3% and operating margin at 26.7%.
Bull Case : REKR
The strongest argument for REKR centers on Price/Book.
Bear Case : ADP
The primary concerns for ADP are P/E Ratio, Debt/Equity, Piotroski F-Score.
Bear Case : REKR
The primary concerns for REKR are Revenue Growth, EPS Growth, Market Cap.
Key Dynamics to Monitor
ADP profiles as a mature stock while REKR is a turnaround play — different risk/reward profiles.
REKR carries more volatility with a beta of 1.77 — expect wider price swings.
ADP is growing revenue faster at 6.1% — sustainability is the question.
ADP generates stronger free cash flow (598M), providing more financial flexibility.
Bottom Line
ADP scores higher overall (64/100 vs 32/100), backed by strong 20.3% margins. REKR offers better value entry with a 88.8% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Automatic Data Processing Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Automatic Data Processing, Inc. (ADP) is an American provider of human resources management software and services.
Rekor Systems Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Rekor Systems, Inc. provides artificial intelligence-based vehicle identification and management systems in the United States, Canada, and internationally. The company is headquartered in Columbia, Maryland.
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