WallStSmart

Amazon.com Inc (AMZN)vsChoice Hotels International Inc (CHH)

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Smart Verdict

WallStSmart Research — data-driven comparison

Amazon.com Inc generates 76992% more annual revenue ($775.68B vs $1.01B). CHH leads profitability with a 32.6% profit margin vs 17.4%. AMZN appears more attractively valued with a PEG of 1.48. AMZN earns a higher WallStSmart Score of 72/100 (B).

AMZN

Strong Buy

72

out of 100

Grade: B

Growth: 8.7Profit: 7.0Value: 4.7Quality: 6.0
Piotroski: 3/9Altman Z: 2.33

CHH

Buy

60

out of 100

Grade: C+

Growth: 4.0Profit: 9.5Value: 4.7Quality: 4.5
Piotroski: 4/9Altman Z: 2.29
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

AMZNSignificantly Overvalued (-59.1%)

Margin of Safety

-59.1%

Fair Value

$161.40

Current Price

$256.78

$95.38 premium

UndervaluedFair: $161.40Overvalued
CHHSignificantly Overvalued (-70.0%)

Margin of Safety

-70.0%

Fair Value

$64.15

Current Price

$96.77

$32.62 premium

UndervaluedFair: $64.15Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AMZN4 strengths · Avg: 9.3/10
Market CapQuality
$2.77T10/10

Mega-cap, among the largest globally

EPS GrowthGrowth
242.3%10/10

Earnings expanding 242.3% YoY

Return on EquityProfitability
24.5%9/10

Every $100 of equity generates 25 in profit

Revenue GrowthGrowth
19.6%8/10

19.6% revenue growth

CHH4 strengths · Avg: 9.5/10
Return on EquityProfitability
251.6%10/10

Every $100 of equity generates 252 in profit

Profit MarginProfitability
32.6%10/10

Keeps 33 of every $100 in revenue as profit

Operating MarginProfitability
37.7%10/10

Strong operational efficiency at 37.7%

P/E RatioValuation
14.1x8/10

Attractively priced relative to earnings

Areas to Watch

AMZN2 concerns · Avg: 2.5/10
Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Free Cash FlowQuality
$-8.82B2/10

Negative free cash flow — burning cash

CHH4 concerns · Avg: 2.3/10
PEG RatioValuation
1.734/10

Expensive relative to growth rate

Price/BookValuation
30.4x2/10

Trading at 30.4x book value

EPS GrowthGrowth
-19.4%2/10

Earnings declined 19.4%

Debt/EquityHealth
14.821/10

Elevated debt levels

Comparative Analysis Report

WallStSmart Research

Bull Case : AMZN

The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.

Bull Case : CHH

The strongest argument for CHH centers on Return on Equity, Profit Margin, Operating Margin. Profitability is solid with margins at 32.6% and operating margin at 37.7%.

Bear Case : AMZN

The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.

Bear Case : CHH

The primary concerns for CHH are PEG Ratio, Price/Book, EPS Growth. Debt-to-equity of 14.82 is elevated, increasing financial risk.

Key Dynamics to Monitor

AMZN profiles as a growth stock while CHH is a mature play — different risk/reward profiles.

AMZN carries more volatility with a beta of 1.44 — expect wider price swings.

AMZN is growing revenue faster at 19.6% — sustainability is the question.

CHH generates stronger free cash flow (64M), providing more financial flexibility.

Bottom Line

AMZN scores higher overall (72/100 vs 60/100), backed by strong 17.4% margins and 19.6% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Amazon.com Inc

CONSUMER CYCLICAL · INTERNET RETAIL · USA

Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.

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Choice Hotels International Inc

CONSUMER CYCLICAL · LODGING · USA

Choice Hotels International, Inc. is a global hotel franchisor. The company is headquartered in Rockville, Maryland.

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