WallStSmart

Choice Hotels International Inc (CHH) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target

Choice Hotels International Inc stock (CHH) is currently trading at $99.38. Choice Hotels International Inc PE ratio is 12.58. Choice Hotels International Inc PS ratio (Price-to-Sales) is 4.69. Analyst consensus price target for CHH is $111.80. WallStSmart rates CHH as Hold.

  • CHH PE ratio analysis and historical PE chart
  • CHH PS ratio (Price-to-Sales) history and trend
  • CHH intrinsic value — DCF, Graham Number, EPV models
  • CHH stock price prediction 2025 2026 2027 2028 2029 2030
  • CHH fair value vs current price
  • CHH insider transactions and insider buying
  • Is CHH undervalued or overvalued?
  • Choice Hotels International Inc financial analysis — revenue, earnings, cash flow
  • CHH Piotroski F-Score and Altman Z-Score
  • CHH analyst price target and Smart Rating
CHH

Choice Hotels International Inc

NYSECONSUMER CYCLICAL
$99.38
$0.38 (0.38%)
52W$83.79
$135.67
Target$111.80+12.5%

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IV

CHH Intrinsic Value Analysis for Value Investors

Benjamin Graham Formula · Choice Hotels International Inc (CHH)

Margin of Safety
-103.0%
Significantly Overvalued
CHH Fair Value
$53.72
Graham Formula
Current Price
$99.38
$45.66 above fair value
Undervalued
Fair: $53.72
Overvalued
Price $99.38
Graham IV $53.72
Analyst $111.80

CHH trades 103% above its Graham fair value of $53.72, indicating the stock may be overvalued at current levels.

Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

WallStSmart

Smart Analysis

Choice Hotels International Inc (CHH) · 10 metrics scored

Smart Score

58
out of 100
Grade: C
Buy
Investment Rating

Category Performance

WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.

Investment Thesis

Strong fundamentals in return on equity, operating margin, profit margin. Concerns around price/book and revenue growth. Fundamentals are solid but monitor weak areas for improvement.

Choice Hotels International Inc (CHH) Key Strengths (5)

Avg Score: 9.4/10
Return on EquityProfitability
54.40%10/10

Every $100 of shareholder equity generates $54 in profit

Operating MarginProfitability
45.00%10/10

Keeps $45 of every $100 in revenue after operating costs

Profit MarginProfitability
37.70%10/10

Keeps $38 of every $100 in revenue as net profit

Institutional Own.Quality
71.78%10/10

71.78% of shares held by major funds and institutions

Market CapQuality
$4.60B7/10

Mid-cap company balancing growth potential with stability

Supporting Valuation Data

P/E Ratio
12.58
Undervalued
Forward P/E
13.07
Attractive
Trailing P/E
12.58
Undervalued

Choice Hotels International Inc (CHH) Areas to Watch (5)

Avg Score: 2.8/10
EPS GrowthGrowth
-13.60%0/10

Earnings declining -13.60%, profits shrinking

Price/BookValuation
25.112/10

Very expensive at 25.1x book value

Revenue GrowthGrowth
2.40%2/10

Revenue growing slowly at 2.40% annually

Price/SalesValuation
4.694/10

Premium valuation at 4.7x annual revenue

PEG RatioValuation
1.906/10

Growth is fairly priced, not cheap, not expensive

Choice Hotels International Inc (CHH) Detailed Analysis Report

Overall Assessment

This company scores 58/100 in our Smart Analysis, earning a C grade. Out of 10 metrics analyzed, 5 register as strengths (avg 9.4/10) while 5 fall into concern territory (avg 2.8/10). The category breakdown reveals uneven performance, with some areas requiring attention.

The Bull Case

The strongest argument centers on Return on Equity, Operating Margin, Profit Margin. Profitability is solid with Return on Equity at 54.40%, Operating Margin at 45.00%, Profit Margin at 37.70%.

The Bear Case

The primary concerns are EPS Growth, Price/Book, Revenue Growth. Some valuation metrics including PEG Ratio (1.90), Price/Sales (4.69), Price/Book (25.11) suggest expensive pricing. Growth concerns include Revenue Growth at 2.40%, EPS Growth at -13.60%, which may limit upside.

Key Dynamics to Monitor

Three factors to monitor going forward. First, whether EPS Growth improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 54.40% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 2.40% needing to reaccelerate.

Risk Considerations

Based on the metric profile, this is a moderate-to-high risk investment. Strengths and concerns are roughly balanced. Investors should size positions according to their risk tolerance and maintain diversification.

Bottom Line

Mixed fundamentals with both positives (Return on Equity, Operating Margin) and negatives (EPS Growth, Price/Book). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.

Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.

CHH Price-to-Sales(PS) Ratio Chart

Historical valuation based on market cap ÷ trailing 12-month revenue

CHH's Price-to-Sales ratio of 4.69x trades 53% above its historical average of 3.07x (96th percentile), historically expensive. The current valuation is 20% below its historical high of 5.87x set in Jun 2006, and 162% above its historical low of 1.79x in Feb 2009.

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WallStSmart Analysis Synopsis

Data-driven financial summary for Choice Hotels International Inc (CHH) · CONSUMER CYCLICALLODGING

The Big Picture

Choice Hotels International Inc operates as a stable business with moderate growth and solid fundamentals. Revenue reached 981M with 2% growth year-over-year. Profit margins are strong at 37.7%, reflecting pricing power and operational efficiency.

Key Findings

Excellent Capital Efficiency

ROE of 54.4% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.

Strong Profitability

Profit margin of 37.7% and operating margin of 45.0% demonstrate strong pricing power and operational efficiency.

High Debt Load

Debt-to-equity ratio of 11.11 is elevated. High leverage amplifies both gains and losses and increases financial risk.

What to Watch Next

Debt management: total debt of 2.0B is significantly higher than cash (45M). Monitor refinancing risk.

Sector dynamics: monitor LODGING industry trends, competitive moves, and regulatory changes that could impact Choice Hotels International Inc.

Bottom Line

Choice Hotels International Inc offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.

This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Insider Transactions(52 last 3 months)

Total Buys
30
Total Sells
22
Mar 18, 2026(1 transaction)
OAKSMITH, SCOTT E
SVP, Chief Financial Officer
Sell
Shares
-1,603
Mar 17, 2026(1 transaction)
OAKSMITH, SCOTT E
SVP, Chief Financial Officer
Sell
Shares
-600
Feb 25, 2026(1 transaction)
SCOZZAFAVA, ANNA
Chief Strategy Ofc & SVP, Tech
Sell
Shares
-506
Dec 29, 2025(1 transaction)
SHAMES, ERVIN R
Director
Sell
Shares
-6,463

Data sourced from SEC Form 4 filings

Last updated: 10:09:22 AM

About Choice Hotels International Inc(CHH)

Exchange

NYSE

Sector

CONSUMER CYCLICAL

Industry

LODGING

Country

USA

Choice Hotels International, Inc. is a global hotel franchisor. The company is headquartered in Rockville, Maryland.

Visit Choice Hotels International Inc (CHH) Website
915 MEETING STREET, NORTH BETHESDA, MD, UNITED STATES, 20852