Amazon.com Inc (AMZN)vsCoupang LLC (CPNG)
AMZN
Amazon.com Inc
$256.78
+1.94%
CONSUMER CYCLICAL · Cap: $2.77T
CPNG
Coupang LLC
$15.12
+3.07%
CONSUMER CYCLICAL · Cap: $26.62B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 2087% more annual revenue ($775.68B vs $35.46B). AMZN leads profitability with a 17.4% profit margin vs -2.2%. CPNG appears more attractively valued with a PEG of 1.24. AMZN earns a higher WallStSmart Score of 72/100 (B).
AMZN
Strong Buy72
out of 100
Grade: B
CPNG
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-59.1%
Fair Value
$161.40
Current Price
$256.78
$95.38 premium
Margin of Safety
+28.6%
Fair Value
$24.72
Current Price
$15.12
$9.60 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 242.3% YoY
Every $100 of equity generates 25 in profit
19.6% revenue growth
Earnings expanding 28.2% YoY
Areas to Watch
Weak financial health signals
Negative free cash flow — burning cash
Trading at 9.1x book value
3.9% revenue growth
Grey zone — moderate risk
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.
Bull Case : CPNG
The strongest argument for CPNG centers on EPS Growth. PEG of 1.24 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.
Bear Case : CPNG
The primary concerns for CPNG are Price/Book, Revenue Growth, Altman Z-Score. Debt-to-equity of 1.89 is elevated, increasing financial risk.
Key Dynamics to Monitor
AMZN profiles as a growth stock while CPNG is a turnaround play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.44 — expect wider price swings.
AMZN is growing revenue faster at 19.6% — sustainability is the question.
CPNG generates stronger free cash flow (50M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (72/100 vs 47/100), backed by strong 17.4% margins and 19.6% revenue growth. CPNG offers better value entry with a 28.6% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Coupang LLC
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Coupang, Inc. owns and operates e-commerce businesses through its mobile applications and Internet websites primarily in South Korea. The company is headquartered in Seoul, South Korea.
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