Amazon.com Inc (AMZN)vsRocky Brands Inc (RCKY)
AMZN
Amazon.com Inc
$256.78
+1.94%
CONSUMER CYCLICAL · Cap: $2.77T
RCKY
Rocky Brands Inc
$44.19
+2.06%
CONSUMER CYCLICAL · Cap: $324.40M
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 153492% more annual revenue ($775.68B vs $505.02M). AMZN leads profitability with a 17.4% profit margin vs 5.7%. RCKY appears more attractively valued with a PEG of 1.17. AMZN earns a higher WallStSmart Score of 72/100 (B).
AMZN
Strong Buy72
out of 100
Grade: B
RCKY
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-59.1%
Fair Value
$161.40
Current Price
$256.78
$95.38 premium
Margin of Safety
-34.8%
Fair Value
$24.34
Current Price
$44.19
$19.85 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 242.3% YoY
Every $100 of equity generates 25 in profit
19.6% revenue growth
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 281.3% YoY
Areas to Watch
Weak financial health signals
Negative free cash flow — burning cash
Smaller company, higher risk/reward
ROE of 7.4% — below average capital efficiency
5.7% margin — thin
Operating margin of 2.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.
Bull Case : RCKY
The strongest argument for RCKY centers on P/E Ratio, Price/Book, EPS Growth. Revenue growth of 12.0% demonstrates continued momentum. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Return on Equity, Profit Margin.
Key Dynamics to Monitor
AMZN profiles as a growth stock while RCKY is a value play — different risk/reward profiles.
RCKY carries more volatility with a beta of 2.36 — expect wider price swings.
AMZN is growing revenue faster at 19.6% — sustainability is the question.
RCKY generates stronger free cash flow (4M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (72/100 vs 68/100), backed by strong 17.4% margins and 19.6% revenue growth. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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